Sony VIZHA is now available on Astro channel 220 and its streaming platform, Astro GO, bringing a vibrant mix of contemporary Tamil entertainment to audiences across Malaysia.
Sony Pictures Networks India (SPNI) has expanded its presence in Southeast Asia with the launch of Sony VIZHA, a new Tamil General Entertainment Channel (GEC) on Malaysia’s Pay-Tv operator Astro. Sony VIZHA will be available on Astro channel 220 and its streaming platform – Astro GO. The launch marks SPNI’s first linear channel debut on Astro, strengthening its regional presence and expanding its Tamil entertainment offerings for audiences across Malaysia.
Built around the philosophy ‘Ithu Namma Vibe’ (This is our vibe), Sony VIZHA takes its name from the Tamil word for ‘celebration’ or ‘festival’, embodying a celebration of Tamil Nadu as it is lived and experienced today. Reflecting the region’s language, culture, traditions, aspirations and distinctive way of life, Sony VIZHA brings together Tamil stories, talent, music and contemporary entertainment through a diverse content line-up spanning global IPs, fiction shows, movies and more. With English subtitles, the channel aims to engage a wider audience through entertainment that resonates emotionally and reflects the evolving preferences of Tamil-speaking households.
The content line-up features two globally recognised formats adapted for Tamil audiences: Tamil Idol, associated with A.R. Rahman, and Celebrity MasterChef Tamil, featuring Samantha Ruth Prabhu as a celebrity judge. The fiction slate includes Notebook 90’s – Kadhal Flashback, Crime Patrol – Kutrangal Tharum Echarikkai and Madam Police – Naanga Irukka Bayamen, alongside a diverse movie line-up.
The launch strengthens SPNI’s distribution reach in Southeast Asia and reinforces its strategy of expanding its content portfolio across international markets.
Rajesh Kaul, Chief Revenue Officer and Business Head – Sports and International, Sony Pictures Networks India (SPNI): “The launch of Sony VIZHA on Astro in Malaysia marks a strategic step in expanding our international presence and strengthening our engagement with Tamil-speaking audiences beyond India. With a compelling mix of global IPs, renowned talent and culturally relevant storytelling, Sony VIZHA reflects our commitment to delivering differentiated content that connects with audiences across markets. Our partnership with Astro further advances this ambition, enabling us to extend our Tamil entertainment offerings to more viewers in the region.”
Prem Anand Rajahram, Vice President – Indian Customer Business, Astro: “We are pleased to mark the beginning of a strategic partnership with Sony Pictures Networks India through the launch of Sony VIZHA in Malaysia. As the channel’s first international partner, Astro is proud to bring Sony VIZHA to Malaysian audiences alongside its debut in India, reflecting our shared ambition to deliver the very best in Indian entertainment. With a compelling mix of reality entertainment, movies, original dramas, and culturally relevant storytelling, Sony VIZHA further strengthens our premium Indian content proposition. We look forward to building on this partnership with SPNI as we continue to elevate the entertainment experience for our customers and reinforce Astro’s position as the home of Indian entertainment in Malaysia.”
Sony VIZHA is available on Astro channel 220 and its streaming platform, Astro GO, in Malaysia