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30 Nov 2024 08:22

Experiential Marketing

Star Sports Pro Kabaddi celebrates the spirit the sport in the National Capital

The final burst of Star Sports Pro Kabaddi Season 3 is being hosted in the country’s national capital, where defending champions U Mumba take on Patna Pirates in ‘Final Panga’.

This season has been bigger and better in every sense with some nerve wrecking action and last moment finishes. To celebrate the India’s indigenous game and success of the league, the organisers have installed a gigantic trophy at Rajiv Chowk, Connaught Place.


The 32 feet high trophy weighing around 850 kgs is made of fiber and stands tall against the backdrop of the huge National Flag at the iconic Rajiv Chowk in New Delhi. The installation has created a lot of interest amongst all with youngsters and adults clicking selfies and rooting for the sport chanting the league anthem and performing the thigh fives.

Star Sports has also made provisions for Live Screening of Kabaddi matches and at various places. The screenings saw huge turnout and loud cheers. This season has garnered highest viewership compared to its previous two seasons and the sport has now gained international recognition.

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