Author: Editor

Advertising & Marketing

August 3, 2015 by Editor | Leave a Comment

Demographics and buying behavior are critical for any company to understand consumer preferences and demand. But consumer purchasing data can...

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Advertising & Marketing

July 29, 2015 by Editor | Leave a Comment

Touted as the fastest growing segment of the U.S. population, multicultural consumers have another advantage in the marketplace: They’re young...

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Radio & Music

July 27, 2015 by Editor | Leave a Comment

Delhi High Court has today allowed RED FM to participate in the auction of First Batch of Private FM Radio...

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Advertising & Marketing

July 27, 2015 by Editor | Leave a Comment

While filling an unmet consumer need is an obvious goal when launching a new product innovation, developing the right product...

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Advertising & Marketing

July 27, 2015 by Editor | Leave a Comment

Money may make the world go around but when it comes to engaging hearts and minds a simple ‘thank you’...

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Advertising & Marketing

July 27, 2015 by Editor | Leave a Comment

L&K Saatchi & Saatchi today announced the appointment of Vivek Rao as Chief Creative Officer – North. Vivek comes with...

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