03 May 2026 20:24

Advertising & Marketing

Where has all the creativity gone?

Advertising & Marketing

Where has all the creativity gone?

June 27, 2018 by MediAvataar's News Desk | Leave a Comment

In this blog post, Daren Poole, Global Head of Creative, Insights Division at Kantar, gives us his viewpoint on this...

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GREY India launches its new campaign for Britannia Toastea

Advertising & Marketing

GREY India launches its new campaign for Britannia Toastea

June 26, 2018 by MediAvataar's News Desk | Leave a Comment

Pause the morning chaos, says GREY India in its new campaign for Britannia Toastea. Mornings are the busiest time in...

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This football season, score with your “Dimaag Ki Kick” on Dream11

Advertising & Marketing

This football season, score with your “Dimaag Ki Kick” on Dream11

June 26, 2018 by MediAvataar's News Desk | Leave a Comment

Amidst the ongoing football fervour in the country, Dream11 – India’s leading Sports Gaming platform today launched their latest integrated...

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Measure the share of brand experience, not share of voice

Advertising & Marketing

Measure the share of brand experience, not share of voice

June 25, 2018 by MediAvataar's News Desk | Leave a Comment

To date, there has been no accurate or efficient way to measure a brand and its competitors’ overall investment in...

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Premiumisation: The answer to declining consumer spend?

Advertising & Marketing

Premiumisation: The answer to declining consumer spend?

June 25, 2018 by MediAvataar's News Desk | Leave a Comment

Victoria Aspinall, Client Consultant in Kantar Worldpanel’s Expert Solutions team, explores whether premiumisation is the solution for brands and retailers...

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End of the middle

Advertising & Marketing

End of the middle

June 25, 2018 by MediAvataar's News Desk | Leave a Comment

A report by Kantar Consulting shows that “Mass markets are splintering. Differences of tastes, preferences, lifestyles and identities have exploded....

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