27 Apr 2026 14:01
Advertising & Marketing
December 24, 2017 by Editor | Leave a Comment
When the primary focus for marketers was on TV advertising, ad testing was baked into the creative development process. In...
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December 21, 2017 by Editor | Leave a Comment
Duff & Phelps, the premier global valuation and corporate finance advisor, has published the third edition of its annual study...
December 20, 2017 by Editor | Leave a Comment
New York Festivals® International Advertising Awards® has announced the first 21 members of the 2018 Executive Jury, an elite panel of Global...
December 19, 2017 by Editor | Leave a Comment
Following a multi-agency pitch, OMD Mudramax has bagged the media duties of Cipla Health Limited (CHL). OMD Mudramax will be...
Nielsen recently launched an esports division to provide sponsorship valuation, fan insights, custom industry research and consulting services to rights...
December 17, 2017 by Editor | Leave a Comment
Growing use of artificial intelligence, machine learning with data analytics, and business intelligence. Business applications continue to churn out large...
