Advertising & Marketing

Advertising & Marketing

January 9, 2018 by Editor | Leave a Comment

While ‘post-truth’ has become a popular catch phrase thanks to the political turbulence of the last couple of years, the...

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Advertising & Marketing

January 8, 2018 by Editor | Leave a Comment

As marketers seek greater accountability in today’s increasingly omnichannel shopper landscape, demand for outcome-based return-on-investment (ROI) measurement has become more...

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Advertising & Marketing

January 4, 2018 by Editor | Leave a Comment

There is no doubt we live in a post-factual world and that is as true of marketing as the news...

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Advertising & Marketing

December 29, 2017 by Editor | Leave a Comment

To Deepen Its Platform for Communities SHEROES, the women’s growth platform has acquired Delhi-based mothers’ community Babygogo. Co-founded by Siddhartha...

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Advertising & Marketing

December 29, 2017 by Editor | Leave a Comment

For most urban consumers, going out for a meal is one of the simple pleasures of life. However, Nielsen estimates...

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Advertising & Marketing

December 27, 2017 by Editor | Leave a Comment

As marketers seek greater accountability in today’s increasingly omnichannel shopper landscape, demand for outcome-based return-on-investment (ROI) measurement has become more...

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