16 Aug 2026 16:08

Advertising & Marketing

C1X wins the Digital Excellence in Programmatic and Technology award at DIGIXX 2017

Advertising & Marketing

C1X wins the Digital Excellence in Programmatic and Technology award at DIGIXX 2017

March 14, 2017 by MediAvataar's News Desk | Leave a Comment

C1X (Class One Exchange), the Advertising and Marketing Technology (AMT) leader bagged the Digital Excellence in Programmatic and Technology award...

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Programmatic Advertising:What Advertisers Can Do to Maximise Returns

Advertising & Marketing

Programmatic Advertising:What Advertisers Can Do to Maximise Returns

March 14, 2017 by MediAvataar's News Desk | Leave a Comment

Programmatic online advertising is on the rise, and is performing well against lower-funnel metrics such as purchase intent. However, it...

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The rise of the chatbot

Advertising & Marketing

The rise of the chatbot

March 8, 2017 by MediAvataar's News Desk | Leave a Comment

Chatbots are automated services, powered by rules and machine learning, that allow consumers to interact with brands online via a...

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Marketing to Gen Z: The Defensive Teen in the Social Sphere

Advertising & Marketing

Marketing to Gen Z: The Defensive Teen in the Social Sphere

March 5, 2017 by MediAvataar's News Desk | Leave a Comment

For the past four years, J. Walter Thompson has closely studied the digital behavior of Centennials, also known as Gen...

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Willow TV acquires exclusive media rights in the United States for the VIVO IPL 2017

Advertising & Marketing

Willow TV acquires exclusive media rights in the United States for the VIVO IPL 2017

February 28, 2017 by MediAvataar's News Desk | Leave a Comment

Willow TV Strengthens Unrivaled Cricket Portfolio by Adding Indian Premier League (IPL) Twenty20 Tournament Willow TV, the primary broadcaster for...

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Uday Shankar bags Entrepreneurial CEO category award at the EY Entrepreneur of the Year 2016

Advertising & Marketing

Uday Shankar bags Entrepreneurial CEO category award at the EY Entrepreneur of the Year 2016

February 26, 2017 by MediAvataar's News Desk | Leave a Comment

· Becomes the first CEO in the media and entertainment sector to receive this prestigious honour · Receives award from...

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