22 Sep 2026 10:26

Advertising & Marketing

Zee Entertainment expands its presence in Africa

Advertising & Marketing

Zee Entertainment expands its presence in Africa

January 30, 2017 by MediAvataar's News Desk | Leave a Comment

Launches two new channels, Zee Bollymovies and Zee Bollynova on Kwesé TV Continuing with its promise of bringing quality Bollywood...

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MEC India wins media duties for The Hindu Group

Advertising & Marketing

MEC India wins media duties for The Hindu Group

January 30, 2017 by MediAvataar's News Desk | Leave a Comment

MEC India, a leading media agency, has recently been awarded with the media duties for The Hindu Group, after robust...

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Zee Music Company collaborates with ‘Kung Fu Yoga’ for a promotional track ‘Goosebump’

Advertising & Marketing

Zee Music Company collaborates with ‘Kung Fu Yoga’ for a promotional track ‘Goosebump’

January 30, 2017 by MediAvataar's News Desk | Leave a Comment

Zee Music Company has roped in Fazilpuria from the fame of Ladki Kar Gayi Chul to create a promotional track...

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Gen Z to give marketers a run for their money

Advertising & Marketing

Gen Z to give marketers a run for their money

January 29, 2017 by MediAvataar's News Desk | Leave a Comment

Marketers will be busy in 2017. At the top of their to-do list will be gaining a rapid understanding of...

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The future of programmatic targeting

Advertising & Marketing

The future of programmatic targeting

January 29, 2017 by MediAvataar's News Desk | Leave a Comment

Blending brand affinity with behavior The future of programmatic targeting will balance brand and behaviour to identify the most receptive...

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The rise of 'dark social' & chat apps - a top marketing trend for 2017

Advertising & Marketing

The rise of ‘dark social’ & chat apps – a top marketing trend for 2017

January 26, 2017 by MediAvataar's News Desk | Leave a Comment

84% of social sharing happens via dark social platforms whilst 90% of social marketing investment is on public platforms The...

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