14 Sep 2026 13:29

OTT & Streaming

BBC Studios Signs First-Ever Deal with Lionsgate Play in India for Premium British Dramas

OTT & Streaming

BBC Studios Signs First-Ever Deal with Lionsgate Play in India for Premium British Dramas

December 11, 2020 by MediAvataar's News Desk | Leave a Comment

BBC Studios has today announced a new content catalogue deal with Lionsgate Play – marking the first-ever partnership between the...

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Mzaalo Gets Support from Microsoft For Startups to Offer World-Class Technology & Boost Growth

OTT & Streaming

Mzaalo Gets Support from Microsoft For Startups to Offer World-Class Technology & Boost Growth

December 11, 2020 by MediAvataar's News Desk | Leave a Comment

Mzaalo, a blockchain-based platform in the gamified video and entertainment ecosystem, has been selected by Microsoft to be part of...

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Video entertainment adspend will achieve stability this year despite pandemic

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Video entertainment adspend will achieve stability this year despite pandemic

December 9, 2020 by MediAvataar's News Desk | Leave a Comment

India and Spain to lead adspend growth through 2022 Increased viewing, content and competition mean adspend by video entertainment brands...

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Ecommerce and video fuel faster-than-expected recovery in global adspend

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Ecommerce and video fuel faster-than-expected recovery in global adspend

December 9, 2020 by MediAvataar's News Desk | Leave a Comment

Adspend is now forecast to shrink 7.5% in 2020, compared to July’s 9.1% forecast The pivot to ecommerce will drive...

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MX Player's Beehad Ka Baghi sees the rise of debutant actor Dilip Arya

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MX Player’s Beehad Ka Baghi sees the rise of debutant actor Dilip Arya

December 7, 2020 by MediAvataar's News Desk | Leave a Comment

MX Player has released its latest web-series after the super success of Aashram Chapter 2. The new series titled ‘Beehad...

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ZEE5 emerges as the most trusted OTT brand in TRA's Brand Trust Report 2020

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ZEE5 emerges as the most trusted OTT brand in TRA’s Brand Trust Report 2020

December 5, 2020 by MediAvataar's News Desk | Leave a Comment

India’s Entertainment Super-app attains an All India Rank of 108 among 8000 unique brands ZEE5, India’s largest ConTech brand, has...

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