03 May 2026 05:24

OTT & Streaming

A year apart: The SVoD age gap begins to narrow

OTT & Streaming

A year apart: The SVoD age gap begins to narrow

November 20, 2020 by MediAvataar's News Desk | Leave a Comment

It is a well-understood dynamic that younger consumers are more frequently earlier adopters of new products and services. The subscription...

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ZEE5 Global Announces a Partnership with Lulu Exchange to reach over 100,000 consumers across the Middle East

OTT & Streaming

ZEE5 Global Announces a Partnership with Lulu Exchange to reach over 100,000 consumers across the Middle East

November 20, 2020 by Editor | Leave a Comment

ZEE5 Global today signed a partnership with Lulu Exchange, with an aim to reach over 100,000 consumers across Kuwait, UAE,...

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Indian Consumers are Willing to Spend More on Enhanced Video & Audio Quality

OTT & Streaming

Indian Consumers are Willing to Spend More on Enhanced Video & Audio Quality

November 19, 2020 by MediAvataar's News Desk | Leave a Comment

• The study shows 94% respondents in India are willing to pay more for a premium subscription for enhanced video...

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Mzaalo Collaborates with 400 + Established Brands to Offer Exciting Rewards for Users

OTT & Streaming

Mzaalo Collaborates with 400 + Established Brands to Offer Exciting Rewards for Users

November 19, 2020 by MediAvataar's News Desk | Leave a Comment

Mzaalo, a blockchain-based platform in the gamified video and entertainment ecosystem, today announced that it has onboarded 400+ established brands...

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Bigger, darker and stronger - Aashram Chapter 2 breaks records with 500% higher streams on Day 1 when compared to its first outing

OTT & Streaming

Bigger, darker and stronger – Aashram Chapter 2 breaks records with 500% higher streams on Day 1 when compared to its first outing

November 13, 2020 by MediAvataar's News Desk | Leave a Comment

The Prakash Jha directorial emerges as a roaring success for MX Player Having clocked ~ 450Mn streams in the 2.5...

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Spotify Announces Strategic Acquisition of Podcast Technology Leader, Megaphone

OTT & Streaming Podcast

Spotify Announces Strategic Acquisition of Podcast Technology Leader, Megaphone

November 11, 2020 by MediAvataar's News Desk | Leave a Comment

Spotify Technology S.A., the world’s most popular audio streaming subscription service, today announced that the company has entered into a...

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