•Global campaign launches in 21 countries for phase one of the rollout, across advertising, customer engagement, content and social channels
• Deezer is the official global sponsor for the Canelo vs. Smith and Garcia vs. Campbell ring walks on DAZN
• Boxing fans will be able to enjoy two DAZN ‘Fight Night’ playlists exclusively on Deezer, including one featuring personal picks from boxing champion, Ryan Garcia
Deezer, the global streaming service and DAZN, the leading global sports destination, are joining forces for a unique collaboration ahead of two upcoming world championship boxing bouts. The integrated campaign is launching ahead of the highly anticipated WBA super middleweight title fight between Canelo Alvarez and Callum Smith on Dec. 19.
For phase one, the campaign will combine advertising with customer engagement, social media activation and on-screen graphics on DAZN in 21 counties*, with a global rollout scheduled for 2021.
Deezer has also been announced as the official sponsor for DAZN’s coverage of the ring walk for both fights. The sponsorship will come with dedicated audio and banner ads on the platform.
Boxing fans will be able to enjoy a specially curated DAZN ‘Fight Night’ playlist for Canelo Alvarez vs. Callum Smith, exclusively on Deezer. This will be followed by a dedicated playlist featuring personal song choices from Ryan Garcia ahead of his showdown with Luke Campbell on Jan. 2.
“Music and boxing go hand in hand. Working with DAZN will help boxing fans around the world get excited for the upcoming bouts. Deezer is the perfect partner for DAZN to reach millions of people, thanks to a powerful combination of advertising, cross promotion on social media, direct communication with Deezer’s listeners and official playlists on our platform.” said Yoav Banai, Deezer’s VP of Customer Engagement.
“This global, brand partnership is just one of the many ways that DAZN is innovating to bring fans closer to the sport and athletes they love. We’re excited to team up with Deezer so fans can soak up the atmosphere as if they were there in the stadium with the athletes, with music inspired by these world-class fights.” said Ben King, DAZN’s Chief Subscription Officer.