ZEE Tamil invites its viewers to celebrate ‘Togetherness’ with ‘Ullathil Oruvarai Ungal Zee’
Zee Tamil, one of the most iconic and beloved channels in Tamil Nadu, reaching millions of households across the state, embarks on a new chapter with the unveiling of its new identity and brand ethos – ‘Ullathil Oruvarai Ungal Zee Tamil’. Reinforcing its deep-rooted connection to Tamil cultural fabric, the channel launches this heartfelt campaign that celebrates belonging, togetherness, and everyday emotional truths.
At the heart of the campaign lies a simple yet powerful sentiment: ‘Ullangal Onragum pothu, ulagamae kondattam aagum’ celebrating the strength of community and the shared moments that create impact, build resilience, and help us overcome challenges. The brand film is shaped by the textures, voices, and emotional truths of the community it represents. Featuring Tamil characters and stories that reflect everyday realities, the film is a cinematic tribute to the spirit of connection, making viewers across the state feel truly seen, heard, and at home.
Anchoring the narrative is the moving story of an army father, called to duty just days before his daughter’s wedding. The film beautifully captures the essence of togetherness, where in his absence, the entire neighbourhood steps in like family, ensuring the celebration continues with warmth and joy. When he returns on the wedding day, to the delight of his family, he finds everything perfectly arranged.
Zee Tamil’s new brand film radiates love, community, and rich heritage. Set against the backdrop of a heartwarming celebration, the film also features various Zee Tamil artists.
The Cluster Head of Zee South, Siju Prabhakar, mentioned, “With Ullathil Oruvarai Ungal Zee, we are not just unveiling a new identity — we are reinforcing the deep emotional bond that Tamil audiences have always shared with us. This campaign is a heartfelt tribute to the warmth and resilience of the Tamil community. From intimate traditions to grand milestones, Zee Tamil continues to reflect the real emotions and lived stories of the common man. Through this film and our renewed brand promise, we want every viewer to feel, ‘Zee Tamil is not just a TV channel in my home — it is one in my heart.”
Speaking about the campaign, Kartik Mahadev, Chief Marketing Officer, ZEE Entertainment Enterprises Ltd., said, “The campaign ‘Aapka Apna ZEE’, is a powerful multilingual brand film series that brings alive the essence of the many Indias that live in one country. It is a mirror to how India shows up for each other. Each of the seven films is deeply rooted in the cultural milieu of its region— capturing its rhythm, rituals, landscapes, and the authenticity of its people. From the rains becoming a character in Kerala, to a village in Andhra Pradesh known for its legacy of army service, every story reflects the cultural richness and emotional truths of real India. This campaign is a reaffirmation of ZEE’s role as a trusted companion in the daily lives of millions. Saath Hai Toh Baat Hai’ is a sentiment that links to the heartbeat of millions of homes, where ZEE isn’t just watched, but welcomed every day.”
