Zee Telugu, one of the most iconic and beloved channels in AP & Telangana, reaching 83 million viewers across 24 million households, embarks on a new chapter with the unveiling of its new identity ‘Prematho Zee Telugu’. Reinforcing its deep-rooted connection to Telugu cultural fabric, the channel launches this heartfelt campaign that celebrates belonging, community, and everyday emotional truths.
At the heart of the campaign lies a simple yet powerful sentiment: ‘Mamathathone Maata Madhuram”— celebrating the strength of togetherness and the shared moments that create impact and compound goodness, propel us forward, and overcome obstacles. Every shared moment sparks hope, builds support, and fuels collective strength, reminding us that together, we can rise above challenges.
The brand film is shaped by the textures, voices, and emotional truths of the community it represents. Featuring Telugu characters and stories that reflect everyday realities, the film is a cinematic tribute to the deep sense of connection, making viewers across the twin-state feel truly seen, heard, and at home.
Anchoring the narrative is the moving story of an army father, who has been called to duty just days before his daughter’s wedding. The film beautifully captures the spirit of community and togetherness, where in his absence the entire neighbourhood steps in, as family would, together ensuring the celebration continues with warmth and joy, taking care of every detail.
Zee Telugu’s new brand film beautifully captures the essence of Telugu culture, radiating love, togetherness, and rich cultural heritage. Set against the backdrop of a charming West Godavari village, the film showcases a vibrant wedding immersed in tradition, featuring iconic elements like the Thataku pandiram, Muggu designs, an Avakaya annam moment, Boondi ladoo. The film’s ensemble cast also includes beloved ZEE Telugu artists Jagadhatri-Kedar, Arundati, Bhagamathi, Amarendra, Chamanthi-Prem, Adya-Sreenu, Ramalakshmi-Shourya and many others who embody the warmth and camaraderie of a close-knit community celebrating alongside the wedding family. Adding to the film’s emotional depth is an exclusive song, ‘Sandadi Sandadi’, performed by renowned singers Revanth and Jayasree. This uplifting track beautifully conveys the themes of unity, celebration, and resilience that are central to the film’s message.
Speaking about the campaign, Anuradha Gudur, Chief Content officer of Zee Telugu said, “‘Prematho, Zee Telugu’ is a testament to our commitment to authentic storytelling. We meticulously crafted this brand film to bring alive the essence of Telugu culture, ensuring that every detail, from the landscapes to the rituals, reflects the lived experiences of our viewers. It’s a mirror to how Telugu people show up for each other, and a reaffirmation of Zee Telugu’s role as a trusted companion in their daily lives. This campaign is, at its heart, a tribute and a celebration of enduring relationship within our society.”
The campaign was unveiled during the airing of 23rd Zee Cine Awards 2025, with all seven films premiering simultaneously across Zee’s TV channels and digital that allowed audiences to experience one idea through seven distinct voices at the same time.
With ‘Prematho Zee Telugu, the network emerges itself as a companion that reflects every home, every voice, and every lived emotion. A brand that belongs to its audience, because it speaks their language, shares their values, and grows with them.
This is more than a new identity. This is ‘Prematho ZEE Telugu’.