In a viewer-first move, News18 Tamil Nadu is set to go completely break-free from 7:00 AM to 10:00 AM during the crucial morning prime-time hours. This initiative reflects News18 Tamil Nadu’s commitment to delivering uninterrupted news coverage, allowing viewers to stay updated with the day’s top headlines without any breaks, ensuring sustained viewer attention over an extended period.
This seamless news experience is crafted to maximise engagement, ensuring viewers remain more focused and connected during the most impactful stories of the day.
While the Break-Free band ensures uninterrupted content for its viewers, it also benefits advertisers with enhanced viewer retention. With no ad breaks from 7–10 AM, it offers excellent visibility for brands advertising immediately after the break-free time band, when audience attention is at its peak. The ads aired after prime time promise premium visibility for advertisers with higher impact and recall, thanks to the engaged and uninterrupted audience flow.
Moreover, this initiative allows brands to connect with audiences when they are most tuned in, capturing attention and encouraging strong brand association. This not only elevates the viewer experience but also boosts brand visibility, credibility, and trust.
In addition to this innovative format, News18 Tamil Nadu airs a pioneering weekly podcast, “Disco with KS”, the first of its kind among Tamil news channels. Hosted by Karthigaichelvan, Editor of News18 Tamil Nadu, the show features in-depth conversations with bureaucrats, industrial leaders, and young achievers, aimed at youth and young minds across the state and beyond.
Each episode garners over 1 lakh views, with at least 10 short videos per episode that consistently go viral, reaching over 3 million views on social media. Notably, 25% of the viewership comes from the Tamil diaspora, reflecting the show’s appeal.
Another compelling segment is “Decode–The World Unfiltered”, which unpacks national and global events with clear explanations and deeper context behind the headlines.
Tune in to News18 Tamil Nadu for engaging shows like Disco with KS and
Decode, and don’t miss the uninterrupted, ad-free prime-time news experience every morning from 7:00 AM to 10:00 AM.