The Israel Ministry of Tourism has appointed Galit Hoffman as the Consul-Tourism Affairs for India, reaffirming its strategic commitment to deepening tourism ties with the Indian market.
Galit comes with a rich professional background spanning diplomacy, strategic communication, international market development, and private sector leadership. She previously served at the Israeli Embassy in New Delhi as Spokesperson and later as Deputy Defense Attaché, where she helped foster cooperation between Israel and India. In the private sector, she led sales and product marketing for the Indian market at Mobileye, a global leader in automotive safety and smart mobility solutions. Her deep familiarity with India- professionally and culturally- adds meaningful perspective to her new role.
In her current position, Galit will lead Israel’s tourism promotion strategy in India, working closely with travel trade professionals, airlines, media partners, and digital platforms to raise awareness of Israel as a diverse and enriching destination.
“India has been part of my journey for many years,” said Galit. “I feel fortunate to return once again, and to continue strengthening the special relationship between our two countries. In this new role, I’m looking forward to helping more people from India discover Israel- a destination that blends history and innovation, nature and spirit, culture, great culinary, and lots of fun- a mix you won’t find anywhere else.”
Michael Izhakov, Director-General of the Israel Ministry of Tourism, added: “Galit brings a rare combination of experience in diplomacy, marketing, and long-standing engagement with the Indian market. Her work across both the public and private sectors, along with her understanding of India’s diverse travel ecosystem, will be invaluable in strengthening Israel’s positioning in the market.”
India continues to be one of Israel’s most dynamic and high-potential tourism markets. In recent years, it has topped the list of Asian countries in terms of tourist arrivals to Israel, and the numbers keep rising. Galit’s appointment is part of the Ministry’s broader efforts to deepen international engagement and open new avenues for cultural and economic exchange.