Part of #ColorOnam celebrations, the unique composition blends tradition, innovation and nostalgia
Asianet, Kerala’s leading general entertainment channel has announced the launch of the world’s first Poopaattu (Flower Song) for Onam, developed using bio-sonification technology. The initiative, part of Asianet’s #ColorOnam campaign, uses the natural sound waves of Onam flowers to create an original composition. Music director Justin Varghese and singer-actor Remya Nambeesan have collaborated on the project.
The innovation lies in capturing and converting the vibrations of native flowers such as Thumba, Thechi, Chembarathi and Shankupushpam into musical notes. These natural sounds have been integrated into an original track, making Poopaattu both scientifically distinctive and culturally relevant.
The concept draws inspiration from the tradition of Pookkalam (floral carpets), where each flower had cultural or symbolic significance. Thumba was considered sacred, Mukutti symbolized prosperity, while Thechi represented devotion and strength. Through Poopaattu, Asianet aims to revive these associations and reconnect audiences with Onam’s heritage.
“With Poopaattu, our aim was to show how cultural storytelling can be reimagined through innovation. Onam is a deeply emotional festival for our audiences in Kerala, and by combining tradition with technology, we have created a campaign that not only resonates locally but also demonstrates the brand’s ability to lead with fresh, differentiated ideas. It reflects our commitment to delivering experiences that strengthen consumer connection and brand recall during key cultural moments,” said Krishnan Kutty, Head of Cluster, Entertainment (South), JioStar.
The accompanying video showcases the community aspect of Onam, highlighting families and friends gathering to handpick flowers and create Pookkalams. It reflects the spirit of togetherness, joy and generosity that marks Kerala’s biggest festival.
With Poopaattu, Asianet reinforces its positioning as a brand that connects tradition with innovation while delivering distinctive cultural experiences.