Shemaroo Entertainment Ltd., with a legacy of over six decades in Indian entertainment, announced the launch of Shemaroo Josh, a full-fledged Hindi movie channel that marks the next chapter in its broadcast journey.
Evolving from its earlier avatar as a youth entertainment channel, Chumbak TV now takes on a vibrant new identity as Shemaroo Josh, a dedicated movie destination. With this move, Shemaroo enters India’s most loved television genre, movies, delivering high-energy, blockbuster entertainment straight into homes across the country.
Movies have always been the emotional heartbeat of Indian audiences. From timeless classics to today’s mega blockbusters, the nation’s passion for cinema remains unmatched. Tapping into this passion, Shemaroo Josh offers a handpicked line-up spanning action, drama, romance, comedy, and larger-than-life stories. The channel’s library features films such as PK, Animal, Kantara, KGF, Bahubali, Waltair Veerayya, 12th Fail, Bade Miyan Chote Miyan, and Bhool Bhulaiyaa 2, among many more ensuring non-stop cinematic excitement for viewers every day.
Hiren Gada, CEO – Shemaroo Entertainment Ltd., said: “Shemaroo has been an integral part of India’s cinematic journey, entertaining millions through one of the largest Bollywood libraries and its presence across multiple platforms. Shemaroo Josh is a natural extension of this legacy, reflecting our deep understanding of the Indian audience, their evolving tastes, and their enduring love for movies. With Shemaroo Josh, we bring renewed energy and a sharper focus on what excites the masses, strengthening our commitment to keep India entertained every single day.”
Adding perspective, Sandeep Gupta, COO – Broadcasting Business, Shemaroo Entertainment Ltd., stated: “Shemaroo Josh marks our strategic leap into India’s most loved television genre: movies. In a world of endless choices, the joy of watching a blockbuster with family on TV remains unmatched. Shemaroo Josh is our tribute to that timeless habit, brought alive through a fresh, high-energy channel that turns every film into an event. Having established a strong broadcast presence with our general entertainment channels, this launch reflects our larger mission to grow with scale, connect with relevance, and keep cinema at the heart of Shemaroo’s legacy.”
Shemaroo Josh will be available on DD Free Dish, all leading DTH platforms, and cable networks, making blockbuster entertainment accessible to audiences nationwide.