News18 India has solidified its top position in the Hindi news genre, according to the latest BARC report. It highlights News18 India’s undisputed leadership in the Hindi news segment, with its closest competitor, Aaj Tak, trailing behind.
The statistics speak volumes about the audience’s preferred choice, with News18 India consistently leading by garnering 83,768 AMA’000s while Aaj Tak stays at 79,108 AMA’000s. Source: BARC |Metric: Avg. Weekly AMA’s | TG: NCCS All 15+ | Period: Wk 32’25-Wk 35’25, 24 Hrs, All Days |Market: HSM). With its commitment to delivering crisp, accurate, and impactful journalism, News18 India continues to win the trust and loyalty of millions across the nation.
The latest BARC data also reaffirms News18 India’s leadership in evening primetime, with a strong viewership of 36,480 AMA’000s, while Aaj Tak trails behind at 27,916 AMA’000s. (Source: BARC |Metric: Avg. Weekly AMA’s | TG: NCCS All 15+ | Period: Wk 24’25-Wk 35’25, 1800-2300 Hrs, All Days |Market:HSM)
The data reinforces News18 India’s dominance in the Hindi news segment and underlines its growing viewer base across key Hindi-speaking markets. Its sharp editorial approach, breaking news speed, and deep ground-level coverage have helped the channel become a preferred destination for audiences seeking credible, real-time news.
Star anchors like Kishore Ajwani, Amish Devgan, Rubika Liyaquat, Prateek Trivedi, Aman Chopra and Pankaj Bhargava lead the channel’s impactful programming. From hard-hitting debates to primetime exclusives, News18 India’s content continues to set the agenda on national and regional issues alike.
News18 India is a key part of the larger News18 Network, which has built a strong presence not just on television but also on digital platforms. The group’s ability to capture and retain viewer attention across media has further strengthened its foothold in a highly competitive news market.