Times Play, the digital-first-OTT platform from Times Network, India’s premium broadcast and digital network, has officially launched in the U.S. through a partnership with Sling TV. This marks the international debut of the platform, which offers a variety of on-demand content specifically curated for the Indian diaspora audience.
Times Play provides a diverse mix of short-form series, Bollywood shows, documentaries, and lifestyle content. It aims to deliver a tailored and engaging entertainment experience for U.S.-based viewers.
This new addition expands Times Network’s existing presence on Sling. The Times bouquet of News and Entertainment channels (Times Now, Times Now Navbharat, ET NOW, Times Now World, Zoom) are already available to subscribers in the region via Sling, DISH and Sling Freestream on multiple devices.
The Times Network commended the launch, “We are thrilled to make Times Play’s curated content available to audiences in the United States through our partnership with Sling TV. By bringing popular shows spanning Bollywood, lifestyle, food and documentaries, we aim to offer a refreshing and immersive entertainment experience that resonates with the diaspora. This availability marks an important milestone in Times Network’s efforts to expand the reach of its premium content globally.”
The addition of Times Play on Sling TV reinforces Times Network’s dedication to providing premium entertainment to multicultural audiences in the U.S.