NDTV and Dettol proudly announce the landmark 12th season of Banega Swasth India—India’s foremost and longest running television health campaign—taking center stage with transformative launches, high-impact partnerships, and a powerful call for individual and collective action.
This year’s grand telethon on 2nd October 2025 will see Campaign Brand Ambassador Actor Ayushmann Khurrana ignite the show with a heartfelt invocation of the campaign’s theme, “I Am the Change,” and the uplifting call for action, “Mere Dus Gaz Se Viksit Bharat Tak” (“From My Ten Yards to a Developed India”).
The aim is to turn every individual into an agent of health transformation—at home, in the community, and across the nation.
Mega Launches, Maximum Impact:
‘Hygieia’ AI Chatbot Launch; India’s first hygiene chatbot, democratizing health guidance in 22 local and 4 global languages.
Swasth Bharat Champ Hygiene Loyalty Card Program: India’s first-ever non-financial hygiene loyalty card for children, leveraging gamification and rewards to build lifelong healthy habits and drive behaviour change at scale.
Dettol Accessibility Curriculum: A world-first digital curriculum for children who are blind, deaf, mute, or autistic, promoting health equity and leaving no child behind.
Awards for Maternal and Child Health Tech Accelerators innovating for medical and hygiene help for mothers and children, focusing on the critical first 1,000 days.
Showcase of Success Stories & Community Impact: Real stories of change from Dettol hygiene champions, schools, and partners that illustrate a decade-long journey of the impact of Banega Swasth India.
The telethon will play host to Her Excellency the President of India, Smt. Droupadi Murmu, alongside distinguished national leaders such as Smt. Anandi Ben, Hon’ble Governor of Uttar Pradesh and Shri Vishnu Deo Sai, Hon’ble CM of Odisha— and an assembly of commitment to public health and dignity. Spectacular performances and appearances by renowned celebrities— Malaika Arora, Nimrat Kaur, Jasmine Sandlas, and more—will amplify the movement’s reach and resonance.
Rahul Kanwal, CEO & Editor-In-Chief, NDTV, expressed “Banega Swasth India has evolved into a movement that inspires every citizen to contribute to the nation’s health journey. In its 12th season, with innovations like ‘Hygieia’ and inclusive programs for every child, the campaign demonstrates that purposeful individual action can transform communities – and collectively, guide India towards a Viksit Bharat by 2047.”
Gaurav Jain, Executive Vice President – South Asia, Reckitt said “At Reckitt, our purpose is to protect, heal, and nurture. Through our partnership with NDTV on the landmark Dettol Banega Swasth India campaign, we’re proud to be driving meaningful change in the lives of millions of Indians. By leveraging innovative solutions like the ‘Hygieia’ AI-powered hygiene chatbot and the Swasth Bharat Champ Hygiene Loyalty Card Program, we’re empowering individuals and communities to take charge of their health and hygiene. Our commitment to health equity and inclusivity is reflected in our Dettol Accessibility Curriculum, which ensures that no child is left behind. As we celebrate 12 years of Dettol Banega Swasth India, we’re renewing our pledge to Viksit Bharat 2047, believing that every individual has the power to be an agent of change. With the theme ‘I Am the Change’ and the call to action ‘Mere Dus Gaz Se Viksit Bharat Tak’, we’re inspiring a collective movement towards a healthier, more prosperous India. Together, let’s make a difference and create a brighter future for all.”
Having reached over 26 million children and enabled more than 38 billion handwashing occasions, Banega Swasth India renews its pledge for Viksit Bharat 2047. The movement’s heart beats stronger: individual responsibility, collective resolve, and the belief that “change begins with me.”
In 2025, the campaign begins a new era of innovation with a renewed vigour, taking everyone to be part of India’s health transformation
#IAmTheChange #MereDusGaz