ET Now Swadesh, India’s leading Hindi Business News Channel, is celebrating its 4th anniversary on 3rd October 2025. The channel has firmly established itself as the fastest-growing Hindi business news platform, championing a revolution of financial empowerment and progress for viewers and investors, weaving their growth to India’s success story and financial opportunities.
Built on theme ‘Sachchai, Atoot Vishwas aur Sateek Disha Nirdesh’ (Truth, Unwavering Faith and Precise Guidance), ET NOW Swadesh commemorates the 4th anniversary with top-notch programming line-up throughout the day featuring renowned market experts, analysts, strategists, leading fund managers, corporate honchos, C-suite leaders, key industry voices from prominent sectors and fin-fluencers also.
The power-packed programming themed ‘Swadesh Ke Chaar Saal, Bharosa Beshumar’ on 3rd October on ET Now Swadesh will feature promising segments like ‘Swadesh Ke Chaar Saal, Aap Banenge Malamaal’ with hosts of guests including Nilesh Shah, MD, Kotak MF, Swarup Mohanty, VC & CEO, Mirae Asset Investment, Samir Arora, Founder, Helios Capital, Singapore, Devina Mehra – Chairperson & Chief Investment Strategist, First Global, Gautam Shah, Founder, Goldilocks Global Research; ‘Swadesh Ke Chaar Saal, Bharosemand Diggajon Ke Saath’ with expertise of Radhika Gupta – MD & CEO, Edelweiss Mutual Fund, Cheenu Gupta, CFA, Fund Manager – Equity at HSBC Mutual fund, Manish Sonthalia, Chief Investment Officer, Emkay Investment Managers Limited, Feroze Azeez, Deputy CEO, Anand Rathi Wealth (Studio), Rishi Anand, MD & CEO , Aadhar Housing Finance Ltd.; ‘Swadesh Ke Chaar Saal, Charcha NSE Ke Saath’ with Ashish Kumar Chauhan, MD & CEO, NSE as exclusive guest; ‘Swadesh Ke Chaar Saal, Charcha BSE Ke Saath’ offering exclusive insights from Sundararaman Ramamurthy, MD & CEO, BSE; and ‘Swadesh Ke Chaar Saal, SIP Hai Bemisal’ with mutual fund fundamentals from Vishal Kapoor- Vice Chariman, AMFI.
Vineet Jain, Managing Director, The Times Group, extending his wishes on the occasion of ET Now Swadesh’s 4th anniversary, said, “I congratulate India’s leading and most credible Hindi business news channel – ET NOW Swadesh – for completing 4 remarkable years of financially empowering viewers across the country. In this short span, the culture of investment in the country has witnessed a historic transformation. Demat accounts have surged from 7 crore to 25 crore, with nearly 8 crore new investors joining the markets after 2020.”
“From saving to wealth creation, ET NOW Swadesh has been a trusted guide —offering accurate, reliable, and timely advice on how to grow money through the stock market. Its mission has always been to contribute to the prosperity of every Indian household, in step with the growth of the nation. Financial awareness is the foundation of financial empowerment. That is why ET NOW Swadesh is committed to spreading the culture of savings and investments across every section of society,” The Times Group MD added.
“As ET NOW Swadesh steps into its next chapter, its focus is clear — deepening financial inclusion while continuing to deliver the sharpest insights, the most credible and factual news and analysis along with actionable strategies to India’s new generation of investors. Indeed, as ET NOW Swadesh puts it– सटीक और निष्पक्ष निवेश सलाह.”
“My best wishes to the entire ETNOW Swadesh family – viewers, advertisers and, of course, my colleagues. I will be closely following not only ETNOW Swadesh growing from strength to strength in the years ahead, but also empowering millions more as the country progresses,” he remarked.
The distinguished voices on ET NOW Swadesh on Friday will emphasize the importance of investment decisions, managing finances, understanding markets, MF/SIPs and achieving wealth goals and financial freedom.
Since its inception, ET NOW Swadesh has steadily grown to become the preferred Hindi business news channel for viewers seeking financial empowerment and guidance. The channel delivers high-impact, exclusive interviews and events with policymakers, corporate leaders, and industry experts.