CNN-News18 has once again emerged as India’s undisputed leader in the English news genre. CNN-News18 continues to dominate the primetime slot, with no competition in sight, placing the channel in a league of its own.
According to the latest BARC data, CNN News18 dominated the prime time slot with an impressive 64.4% market share, significantly ahead of its competitors, NDTV at 15.4% and Times Now at 12.2%. (Source: BARC India | Market: 10L+ | Target Group: 22-40 Male | Period: Weeks 36’25 to 39’25, (19:00-23:00 Hrs) | Market Share % | 5 channels considered)
Overall, CNN News18 continues to maintain a strong lead with a 36.5% market share, followed by NDTV 24×7 at 25.2% and Times Now at 21.4%. (Source: BARC India | Mkt: India | TG: 15+AB | Period: Week 36’25 -39’25 | Market Share % basis AMA’000| 8 channels considered)
The channel is reigning supreme, maintaining the number one position in the English news genre since the resumption of BARC ratings in March 2022. This consistent performance is a result of the channel’s credibility and ability to deliver accurate, timely, and impactful journalism that resonates with its viewers.
The channel’s strong performance is driven by its commitment to delivering accurate information and featuring top-tier news anchors like Zakka Jacob, Anand Narasimhan, Rahul Shivshankar, and Shivani Gupta. The channel’s extensive network of reporters across the country ensures comprehensive coverage of all important news of national interest.