With BAE, ABP enters the large-scale events & concert business, promising unforgettable consumer experiences to audiences
ABP Network, India’s leading media conglomerate committed to keeping audiences ahead with credible journalism, today announced the launch of BAE (Before Anyone Else), an Experience-First Entertainment vertical which will curate memorable experiences through concerts & other large format events. According to EY Media & Entertainment Report, the organised live events industry in 2025 grew at 15% in 2024 crossing the INR 10000 CR mark. The segment is expected to grow at a CAGR of 18% to reach INR 16700 CR by 2027. Key growth drivers in 2024 were ticketed events.
Sumanta Datta, CEO, ABP Network said, “The event industry in India is experiencing unprecedented growth. We are excited to announce BAE, our new entertainment vertical that will curate memorable experiences for the audiences. The potential is immense, and we are committed to establishing BAE as an entity known for curating differentiated and memorable experiences for audiences across the country.
Rajat Uppal, Business Head, BAE said, “The live entertainment industry in India is showing an unprecedented boom and audiences are willing to spend on experiences. This spend boom is powered by the Gen Z audience. With BAE, we will curate memorable experiences for audiences across different formats of events.