Every engine hums a story some about power, some about precision- but the most compelling ones speak of purpose. Of innovation that moves people, not just machines; of the NEXT in the auto industry.
NDTV’s reimagined Auto vertical begins this new chapter with Siddhartha Sharma, who joins as Executive Editor, NDTV Auto- bringing over 14 years of diverse experience across the worlds of journalism, creativity and technology.
A creator, anchor and strategist, Siddhartha has built a career at the intersection of storytelling and speed. From ET Now’s Technoholik to TV Today’s Gadgets & Gizmos and Good News Today, he has crafted stories that have helped viewers with a perspective- replete with insights and information that matter.
At Network18, he launched India’s first digital-first auto and tech show on CNN-News18, transforming how audiences engaged with innovation. At The Quint, he pioneered VR reviews, mobile-first formats and selfie interviews- pushing the boundaries of how journalism meets experience.
During his tenure at Jagran New Media, he led some of the country’s most ambitious branded storytelling campaigns for Apple, Hyundai, Porsche, BMW, Samsung and Ford, blending data, design and emotion with effortless fluency.
His recent global experience in Canada expanded that horizon even further- adding digital strategy, client development and cross-cultural insight to his creative arsenal.
‘Siddhartha brings a rare fusion of creative instinct and deep knowledge of the auto industry to NDTV,’ said Rahul Kanwal, CEO & Editor-in-Chief, NDTV. ‘He doesn’t just review cars- he explores culture, design and the emotion behind innovation, bringing fresh perspective and purpose to every story’
Siddhartha Sharma, Executive Editor, NDTV Auto, said, “NDTV has been the benchmark for credible, insightful and meaningful auto journalism in India. To join NDTV Auto at a time when mobility is being redefined by technology, design and sustainability is exciting and I look forward to this journey”
At NDTV, Siddhartha will lead the transformation of NDTV Auto into a platform that’s as intuitive and intelligent as the machines it celebrates- one that tells stories about mobility, sustainability, design and discovery, with imagination and integrity at its core.
With Siddhartha’s appointment, NDTV deepens its pursuit of stories that look beyond performance and power- to understand how mobility, design and innovation shape the way a new India moves, thinks and aspires.