ABP Ananda has set the tone for Bengal’s upcoming election season with its most impactful and comprehensive coverage . The recent exclusive interview with the Hon’ble Chief Minister drew record-breaking ~35Mn views across our own website, YouTube and Facebook and delivered a massive reach on television of 1.4 Mn, reaffirming its leadership in shaping the state’s political discourse.
Egiye Thaake Egiye Raakhe… We “stay ahead” so that our “viewers partners stay ahead”. We are also launching a campaign to demonstrate ABP Ananda’s ground connect with a line that says “Banglar Shob Koner Khobor, Banglar Shob Moner Khobor” (We get you News from every corner of Bengal and News on what is in the minds of every person of Bengal).
This is not just election reporting. It is a 360-degree experience.
Our content offerings – A Statewide Engagement Platform
ABP Ananda’s election coverage is built on three pillars – Television, Digital and Onground:
Television
• Debates during prime time to cover all perspectives from all political parties
• Extensive ground reporting from every nook and corner and voter speak
• Data-backed analysis
• Leadership interviews
Digital-First Reach
• Multiple content formats
• Short-format explainers
• Real-time updates
• Youth-driven social engagement
On-Ground Connect
• Comprehensive coverage of all aspects from every location
• Connect and interactions with the Youth
• Tracking the pulse on ground
With this exclusive content offering ABP Ananda is creating a 360 degree offering that not only gives information but actively engages audiences, making it the “Go-To” newsroom of Bengal.
This also helps us provide a 360 degree visibility for our partners and sponsors.
Industry’s Trust & Confidence
We have a strong roster of partners from across sectors including technology, education, consumer brands, and dealer distributors for our election properties. This reflects the deep trust and confidence that our advertisers have on us as we help them “Stay Ahead”. We are grateful to our partners. We are expecting to onboard many more in the days to come.
Built on Trust
ABP Ananda believes in staying ahead and keeping you ahead through our offerings built on the foundation trust, credibility, truth and integrity.
Stay tuned into ABP Ananda to get real time updates – Banglar shob koner khobor, Banglar shob moner khobor — stories from every corner and what’s on people’s mind in Bengal.