VETO, India’s family-first CTV OTT platform, designed to offer a trusted and unified large-screen viewing experience for families, has onboarded B4U Network as a key content partner. This strategic collaboration strengthens VETO’s entertainment ecosystem by further enriching the platform’s content offering and enhancing its appeal for family audiences across India.
As part of the collaboration, VETO users will now have access to a diverse portfolio of entertainment content through B4U Movies, B4U Music, B4U Kadak, and Bhojpuri+. This addition offers a rich mix of Bollywood films, music, and regional programming, catering to varied audience preferences across the country.
Speaking on the collaboration, Ritu Dhawan, Managing Director- VETO said, “At VETO, our vision is to redefine large-screen entertainment for Indian households by creating a trusted, free, and unified viewing experience. Partnering with B4U Network strengthens our ability to offer deeply engaging and regionally relevant content, helping us connect more with audiences across India. As we grow, our focus remains on delivering relevant, high-quality entertainment that families can enjoy together.”
With this onboarding, VETO continues to scale its content offerings and enhance the overall viewing experience by offering more engaging, high-quality, and diverse content. Integration is expected to significantly expand the platform’s audience base while delivering a seamless and enriched entertainment experience.
About VETO:
VETO is India’s family-first CTV-focused OTT platform designed to deliver a trusted and seamless large-screen viewing experience for modern households. Built for the Connected TV ecosystem, the platform offers access to Live TV, News, Sports, Movies, Music, Podcasts, and On-Demand programming, without mandatory login requirements, ensuring intuitive discovery and curated, credible content for family viewing. VETO aims to move beyond fragmented consumption by combining premium long-form content, creator-led programming, and event-based coverage across multiple properties.