Anindya Khare has stepped down as Marketing Head of Zee Media Corporation, concluding a high-impact five-year journey marked by transformative rebranding, integrated growth, and robust revenue expansion across the network.
During his tenure, Khare led marketing for the network’s key properties including Zee News, WION, Zee Business, along with Zee’s regional channels and a rapidly expanding digital ecosystem. He was instrumental in creating a unified brand architecture by seamlessly integrating television and digital verticals, enabling stronger audience engagement and cross-platform optimisation at scale.
A defining highlight of his leadership was the creation and scaling of a Performance Marketing vertical, which unlocked nearly ₹30 crore in incremental revenue, adding a new monetisation layer to the network’s business. He also spearheaded the complete rebranding of Zee News, delivered high-impact global campaigns for WION, and drove multiple product innovations and client-centric solutions that strengthened advertiser partnerships.
Khare played a pivotal role in shaping Zee Media’s evolving brand identity, most recently leading the rollout of the network’s new-age ‘Z’ logo, reinforcing a sharper, modern, and future-ready positioning across platforms. His approach consistently blended data-led strategy with strong storytelling, helping the network stay competitive in an increasingly converged media landscape.
An alumnus of XLRI – Xavier School of Management, Khare brings a diverse cross-industry track record with leadership roles at BPL, Shell, AkzoNobel, Piaggio, Livguard, and Valvoline. Over the years, he has managed brands exceeding ₹300 crore in value and contributed to scaling businesses up to ₹5,000 crore, underscoring his ability to drive both brand equity and commercial growth.
His departure marks the end of a significant chapter for Zee Media’s marketing transformation. While the company has not yet announced a successor, industry observers expect Khare’s next move to be aligned with high-impact roles at the intersection of marketing, digital transformation, and revenue innovation.