BAE (Before Anyone Else), the live entertainment vertical of ABP Network, hit a milestone at Shows of India, winning five awards in a single night, a remarkable achievement for a vertical that’s only just beginning.
The recognition came across five defining categories: Best Live Act of the year | Music Tour of the year | Best on-ground promotions | Best Fan experience | Best Use of Digital Marketing.
These awards are a reflection of what BAE was built to do. To deliver live experiences that are precise, passionate, and always ahead of the curve.
BAE is gearing up to bring more live experiences to audiences across India – bigger stages, more cities, and tours that give the best live experiences.
Commenting on the wins, Rajat Uppal – Business Head BAE said “It’s been an incredible start for BAE to win the key awards for its first tour and we are only getting started. Sunidhi I am Home India Tour turned out to be one of the biggest tours of 2026 in scale, impact and delivering memorable consumer experiences and the team at BAE is elated with these recognitions at Shows of India. We are looking forward to a year ahead which has some exciting live events IPs & concerts lined up.