Almost twenty years on, one of fashion’s most iconic cinematic moments, The Devil Wears Prada returns – inspiring a wave of themed launches and experiences. The 2006 film became a cultural touchstone shaping conversations around fashion, ambition and identity that have endured for nearly two decades. Disney Consumer Products India is marking the occasion with a slate of collections across apparel, accessories, beauty and personal care, timed to the theatrical release of The Devil Wears Prada 2.
The lineup of brands includes Allen Solly, John Jacobs (Lenskart), Bewakoof, Diet Coke, Tira Beauty, TRESemmé, Myntra and The Souled Store more with collections and campaigns that speak to consumers in India.
“The Devil Wears Prada has left an unmistakable mark on fashion and popular culture. With its return, we wanted to honour that legacy by collaborating with brands across categories to create a cultural moment that feels elevated, relevant, and meaningfully tailored for consumers in India,” said Tan Wee, Director, Brand Commercialization.
Apparel
At the tailored end, Allen Solly debuts an expansive formal womenswear collection that weaves the franchise’s visual codes into versatile, modern silhouettes, launched through an exciting campaign placing cinema and fashion in the same frame. Myntra’s private label, Phosphorus, takes a bold approach with its own apparel lineup, inspired by signature elements from the film. Bewakoof brings its own graphic tees inspired by the film’s iconic imagery.
Beauty & Personal Care
On the personal care front, TRESemmé is named the signature haircare brand of The Devil Wears Prada 2 as part of a global collaboration. In India, the brand tapped prominent talent, Zeenat Aman and Apoorva Mukhija for a campaign that reimagines iconic moments from the film. Rounding out the beauty play, Tira Beauty is launching a special-edition themed hamper featuring three products with nourishing, high-performance formulas, a collectible keychain and a cute pouch, for those who want to take a piece of the fandom home.
Accessories
Accessories make their own statement, as Lenskart’s John Jacobs launches an expansive collection of 26 eyewear styles built around the film’s striking red, black and white palette. Each piece is designed to feel editorial, not just wearable – reflecting the standards of global fashion rather than following them. Meanwhile, The Souled Store is set to bring its own signature touch with a curated drop of apparel, accessories and footwear in the coming months.
The exciting global collaboration with Diet Coke also made its way to India, further amplifying the film’s powerhouse cultural appeal.
Catch The Devil Wears Prada 2, now in theatres across India.
