NDTV has entered into a strategic partnership with Integrated Advertising Services FZ-LLC, UAE, to accelerate advertising sales and distribution opportunities for NDTV World across its international feeds. The partnership will focus on key global markets including the US, UK, UAE, and other GCC Countries and will help NDTV World build a stronger commercial bridge between India, the Indian diaspora and international advertisers.
As part of the mandate, Integrated Advertising Services will work with NDTV to bring India-based advertisers to NDTV World’s international feeds. It will also help UAE-based advertisers access NDTV’s channels in India, creating a two-way advertising opportunity across markets.
The partnership will also explore the co-creation of IPs on NDTV World, designed around themes that matter to global Indian audiences, international businesses and brands looking to engage with India’s growing influence across the world.
Prasad Amin, CEO, Integrated Advertising Services FZ-LLC, said: ‘We are delighted to partner with NDTV World and help take its global advertising proposition to key international markets. This partnership will create meaningful opportunities for brands looking to engage with Indian and international audiences.’
Ashutosh Sinha, Vice President, Distribution, NDTV, added, ‘This partnership will help strengthen NDTV World’s international sales and distribution footprint. It opens up new possibilities for advertisers, branded content and co-created IPs across global markets.’
The partnership marks another step in NDTV World’s journey to build a stronger global presence and create premium opportunities for advertisers looking to engage with influential audiences across India and international markets.