Launches Dedicated 7 PM Wealth Hour from July 6
ETNOW Swadesh, the Hindi business news channel from the Times Group, is set to launch a revamped weekday programming line-up from July 6, introducing three new market-focused shows and a dedicated prime-time block on personal finance titled “Your Daily Wealth Hour.”
The programming refresh is aimed at strengthening the channel’s coverage across the trading day while expanding its focus on financial literacy and wealth creation for Hindi-speaking audiences.
The new line-up begins with Traders’ Radar at 7:30 AM, a pre-market programme designed to help active traders prepare before the opening bell. The show will cover global market cues, institutional investor activity, derivatives data, brokerage recommendations, stock-specific developments and actionable trading ideas from market experts.
Following market close, Market Top 20 at 3:35 PM will present the day’s 20 biggest market-moving developments, including benchmark index performance, sectoral trends, corporate announcements, top gainers and losers, and expert perspectives on investment opportunities.
At 5 PM, ETNOW Swadesh will introduce Khabrein Fatafat, a fast-paced bulletin promising 50 important news updates in 24 minutes. The programme will cover developments across markets, economy, business, national and international affairs, entertainment and sports under the tagline “50 खबरें – 24 मिनट – Zero Bakwas.”
The centrepiece of the revamped schedule is Your Daily Wealth Hour, a weekday appointment-viewing block at 7 PM dedicated to personal finance and wealth creation.
The one-hour slot will feature theme-based programmes through the week, covering key aspects of financial planning, investing and entrepreneurship.
On Mondays, Tax Mantra, anchored by Anurag Shah, will focus on taxation, tax planning, GST and compliance. Tuesdays will feature Market Ke Maharathi, hosted by Abhishek Satya Vratam, bringing expert insights on markets, sectors and investment
Midweek programming includes Nivesh Ki ABCD on Wednesdays, anchored by Kavita Thapliyal, which is aimed at first-time investors by simplifying concepts such as mutual funds, SIPs, equity investing and financial planning.
On Thursdays, Insurance Mantra, hosted by Anurag Shah, will help viewers understand life, health, motor and general insurance, while Fridays will feature Startup Mantra, anchored by Manasee, highlighting entrepreneurs, startups, innovation and business growth stories.
According to the channel, the new programming strategy is intended to make financial literacy more practical and accessible by simplifying complex financial subjects for consumers, investors, taxpayers and aspiring entrepreneurs.
The refreshed weekday schedule will premiere on ETNOW Swadesh from Monday, July 6.