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19 Aug 2026 10:55

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The Sunday Guardian, NewsX and India News power iTV Network’s digital momentum in latest Comscore rankings

The Sunday Guardian, NewsX and India News power iTV Network’s digital momentum in latest Comscore rankings

iTV Network has further consolidated its position in India’s digital news ecosystem, with its flagship brands, NewsX, India News, InKhabar and The Sunday Guardian delivering a strong performance in the latest Comscore rankings (Source: Comscore MMX, May 2026, India; Desktop and Multi-Platform Total Unique Visitors/Viewers (000), Total Audience, News/Information Category, Custom Defined Publisher Sets).

The network’s digital properties have recorded significant audience traction across both desktop and multi-platform metrics, reflecting growing consumer trust in credible journalism and original news content.

The network’s English news platform, ‘The Sunday Guardian’, delivered a notable performance across its digital platforms. Ranking ahead of several other established digital news publishers and emerging as one of the strongest-performing analytical and opinion-led digital news brands in the country. In the English news Desktop rankings, The Sunday Guardian recorded 1.7 million unique visitors, securing third position nationally, underlining its growing influence among readers seeking in-depth journalism and policy-driven reporting. The newspaper’s momentum was equally evident in the broader multi-platform rankings that combine desktop & mobile audience with a recorded reach of 5.9 million unique visitors digitally, yet again securing third position nationally amongst English news publishers. The ranking placed it ahead of several prominent national digital brands, highlighting the platform’s expanding reach and increasing audience engagement across devices.

The network’s flagship electronic channel – NewsX also delivered a stellar performance across the multi-platform rankings, recording 1.3 million unique visitors on desktop & mobile and securing a position amongst the top 10 English news publishers in the country. This progress reflects the channel’s growing digital footprint and its ability to connect with audience through a combination of breaking news coverage, analysis and video-led content.

Additionally, India News continued to reinforce its standing in the Hindi digital news category with a strong performance, recording 335,000 unique desktop visitors, highlighting its ability to attract and retain audience in one of India’s most competitive news segments.

Followed closely by InKhabar with 1.1 million unique desktop visitors in the Comscore May 2026 Desktop rankings, emerging as one of the leading Hindi digital news destinations in the country. The digital news publisher has secured the second position nationally, ranking ahead of India’s largest Hindi news publishers, underscoring its growing appeal among digital news audience.

Speaking on this achievement, Aishwarya Pandit Sharma, Chairperson, iTV Foundation, said, “The strong reach and growing audience engagement across our brands, India News, Inkhabar, NewsX and The Sunday Guardian, reflect the evolving preferences of today’s readers, who increasingly value in-depth reporting, investigative journalism and stories that drive meaningful impact. Digital is no longer an emerging medium; it has become the primary way audiences consume news. These Comscore rankings reinforce the confidence and trust that millions of Indians place in our journalism. At ITV Network, we remain committed to strengthening our technological capabilities and investing in talent to deliver credible, fact driven and fearless journalism to audiences across every screen.”

Commenting on this milestone, Akshansh Yadav, CEO, iTV Digital, said, “Digital news consumption is increasingly fragmented, with audience seeking content that they see as credible, exclusive, insightful and relevant to their varied interests. Our focus has been on building a strong editorial independent identity for each of our brands, their digital performance in the recent Comscore ratings reflect their individual strengths demonstrating quality of journalism. As consumer behaviour evolves, we remain committed to investing in editorial excellence, product innovation and audience engagement to drive sustainable growth across platforms.”

The latest Comscore rankings reaffirm iTV Network’s growing influence in India’s highly competitive digital news market and reflect the continued expansion of its audience base across both English and Hindi news segments. The collective performance of ‘The Sunday Guardian’, ‘NewsX’, ‘India News’ and ‘InKhabar’ highlights iTV Network’s continued progress in building a diversified and influential digital news portfolio that underscores the network’s ability to attract audience across language segments and content formats while maintaining a robust focus on credible, high-impact journalism.

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