Doubling Down on Premium Entertainment Across Genres and Languages
The slate spans fiction, reality, sports, movies and regional programming, bringing together marquee talent, popular formats and new stories across platforms
Sony Pictures Networks India (SPNI) today unveiled its expansive festive-season content slate, reflecting the company’s recently articulated strategy of building a content-first, platform-agnostic and multilingual entertainment business.
Spanning entertainment across multiple languages alongside a packed calendar of live sports, the slate brings this strategy to life through premium intellectual properties (IPs), globally successful formats adapted for Indian audiences, new homegrown concepts and content designed to reach viewers across television and digital platforms. Bringing this content universe together digitally is Sony LIV’s new brand positioning, ‘It All LIVs Here’, establishing the platform as the digital home of SPNI’s entertainment and sports offerings.
Headlining the festive slate is Kaun Banega Crorepati Season 18, which premieres today on Sony Entertainment Television and Sony LIV. The new season returns with the campaign thought ‘Sochna Padega’, while continuing the show’s legacy of celebrating knowledge, aspiration and life-changing stories.
Expanding its Hindi entertainment portfolio, cricket icon Rohit Sharma will make his entertainment debut with his own show on the network. Ajay Devgn will host a gripping true-crime series Crime Patrol 2026, bringing extraordinary real-life cases to audiences through the show’s distinctive storytelling. Adding comedy and high-energy entertainment to the slate is Indian Game Show, hosted by Bharti Singh and Harssh Limbachiyaa, which will bring celebrities together for a series of entertaining challenges.
The content offering further includes Scam 2010, a Sony LIV, Birla Studios and Applause Entertainment series directed by National Award-winning filmmaker Hansal Mehta. The show chronicles the rise and fall of a massive financial empire.
The slate also marks a significant step in SPNI’s multilingual expansion. Padma Shri awardee Madhuri Dixit will host Kon Honar Crorepati, bringing a new identity and energy to the Marathi edition of the iconic KBC format. For Tamil audiences, Sony LIV will present MasterChef Tamil, featuring Samantha Ruth Prabhu, and Tamil Idol, the first Tamil adaptation of the globally acclaimed singing competition format with music maestro A.R. Rahman, who will lead the search for Tamil Nadu’s next outstanding singing talent.
Complementing the entertainment offering is Sony Sports Network’s Festival of Sports, an action-packed calendar running from August 15 to December 1, 2026. It will feature the India tour of Sri Lanka, Women’s T20 Asia Cup, Asian Games, and India’s all-format tour of New Zealand, giving fans more than three months of international cricket and multi-sport action.
Gaurav Banerjee, Managing Director & CEO – Sony Pictures Networks India (SPNI): “India’s entertainment landscape is increasingly being shaped by audiences who move freely across languages, genres and screens. Our focus is therefore on building compelling intellectual properties and stories that can connect with audiences wherever and however they choose to watch. This festive slate brings that approach to life. It combines some of our most enduring franchises with new formats, marquee talent, a growing regional portfolio and an exceptional calendar of live sport. From Kaun Banega Crorepati and our new Hindi entertainment properties to our offerings in Marathi and Tamil, we are building a wider and more diverse content portfolio, with our television network and Sony LIV working together to take it to audiences across India.”
Together, the slate reflects SPNI’s content-first approach, its growing multilingual portfolio and its ability to take compelling intellectual properties to audiences across screens, with the television network and Sony LIV serving as complementary platforms.