Creator18, India’s first creator-led media network and a venture of Network18, has unveiled its new brand identity with Anurag Iyer at the helm as Chief Executive Officer.
Iyer brings over 15 years of experience across creator representation, culture marketing, content monetisation and digital media, combining deep industry expertise with a sharp understanding of how audiences, content and brands are evolving.
Creators today are actively building audiences, but converting that reach into relevance, IP, and lasting credibility still remains a challenge. That is the central idea behind Creator18: to close that gap, not merely by representing creators, but by serving as the infrastructure that helps them map their voice, build their audience, and turn influence into culture and brand that grows with them.
The platform is built around a fundamental shift from the traditional agency model to an IP-studio approach, reimagining the creator business around owned, enduring intellectual property rather than one-off brand deals. Its roster already spans distinctive voices across auto, technology, infotainment, luxury lifestyle, travel and entertainment.
Backed by Network18, Creator18 brings the scale and reach of one of India’s largest and most influential media networks to creator representation. It combines Network18’s ability to build, amplify and take ideas to millions with Creator18’s new-media expertise, giving creators the structured, long-term pathways they need to build enduring brands and IP.
Talking about the refreshed brand identity, Anurag Iyer, Chief Executive Officer, Creator18, said, “Across the world, creators and subject-matter experts are proving something we’ve always believed: when people trust the voice, they trust the message. And who knows this better than us?
For over two decades, we’ve built some of India’s most credible voices, communities and conversations. We’ve earned trust at scale, across news, business, entertainment, culture and beyond. Today, we’re bringing that credibility, experience and media prowess into the next chapter”.
With its refreshed identity, Creator18 signals its next chapter: not just entering the creator’s representation but setting out to define it.