“ONLY VIMAL – An iconic fashion brand in India, we won this account in the face of stiff competition from the best of the agencies in India. It was deep understanding of consumers, market and superior creative that saw us win this account.” said Rahul Gupta, MD IBD.
In an interaction with MediAvataar India, Rahul spoke about what sets their agency apart and the campaigns that they are extremely proud of.
Here is the complete Q&A….
MediAvataar: What does IBD as a brand stand for?
Rahul: IBD is an integrated brand development agency, believes in creating rapid brand value through superior creative output.
MediAvataar: What you think you could define as your USP?
Rahul: Our ability to bring fresh perspectives and convert them into outstanding creative
MediAvataar: Please tell us about your most recent account wins.
Rahul: a. ONLY VIMAL – An iconic fashion brand in India, we won this account in the face of stiff competition from the best of the agencies in India. It was deep understanding of consumers, market and superior creative that saw us win this account.
b. Morison’s Baby Dreams: A new age brand in infant care is quality brand that offers infant care accessories. We won this account in a multi-agency pitch, and very soon we will be releasing a new campaign.
c. Panasonic Consumer Electronics: Panasonic is one of the largest product manufacturers in the world, and also owns many patent portfolios. They had recently called for a pitch, and after a long pitch process, it decided to renew its contract with IBD. IBD has a long standing relationship with Panasonic.
MediAvataar: Which campaign of IBD you think has made you really go WOW?
Rahul: a. It is hard to pick one out of many, but our entire work on SYSKA has been outstanding and not just helped SYSKA but also helped create a category of LED lights in India.
b. Our campaign for Only Vimal is also something we take pride in.
c. Lots of work on Panasonic
MediAvataar: How do you look at your competition?
Rahul: Competition always is healthy for us, but we have our own unique strengths that we bring to the table. We don’t focus too much of our energy on competition.
MediAvataar: In your career journey, what has been one of your most a) gratifying experiences so far?
Rahul: Many experiences:
i. Building the brand Panasonic in India
ii. Creating SYSKA brand from scratch and making it India’s best LED lights brand ahead of Philips, Havels and Bajaj etc
MediAvataar: What’s the secret to attracting the best talent and keeping clients happy while balancing the books?
Rahul: a. Have a good working environment which recognizes and rewards talent and good work
b. Guiding the brand along its life cycle, creating and sustaining brand value