Razorfish, the world leader in helping global brands drive business transformation, part of the Publicis.Sapient platform, announced the appointment of yet another senior team member, Swapnil Puranik, as Head of Strategy, Mumbai.
He will be responsible for driving strategic business transformation and digital roadmaps for Razorfish’s clients.
“Growth is the real ROI” believes Swapnil, “and that businesses today are no longer looking for superficial solutions and metrics, but strategies to transform and evolve their business by maximizing relevant consumer interaction through technology adoption, data analytics, deeper consumer insight and non-intrusive creative ideas”
With 13+ years of advertising and marketing experience, across agencies, businesses and successfully running his own startup, Swapnil has experience across multiple categories like telecom (RCom); Travel & Hospitality (Qatar Airways, Hyatt, Sofitel); BFSI – Aditya Birla Finance MyUniverse, ICICI Prudential MF, Reliance Mutual Fund; Fashion (Lilliput, 109F, Fusion Beats; Electronics (JBL, Harman Kardon); Luxury (Davidoff, Calvin Klein, Roberto Cavalli) amongst others.
He led the digital marketing team and launched many successful campaigns like iPhone 5S/5C launch in India, Longest Twitter campaign during WorldT20 2014 (Limca Book of World Records); leading media for Qatar Airways for the SEA region. As Business Head – Worldoo.com, he was responsible for defining product roadmap, product validation and launch the product
He has also helped startups scale up, which led him to build his own business, which successfully got acquired.
Prior to joining Razorfish, he was Business Head at Anvis Digtial – a young Mumbai based startup, where he grew the business to become a full service digital + tech company and helped win digital mandates for brands like Qatar Airways, Roche Bobois, Davidoff, Calvin Klein, MyTangerineTree amongst others.
Says Swapnil, “I am super excited about co-writing the India Digital story with Razorfish. I have been following some of their transformational work in India and global regions and clearly this is where the future is.”
Says Gaurav Pathak, COO Razorfish India, “Swapnil’s incredible blend of a probing and intuitive approach coupled with a mature understanding of the latent consumer insights is what we want to bring as an important dimension to our Digital solutions. We are building a strong senior team that can guide clients in their business transformation journey beyond vanilla digital offerings. ”
Charulata Ravi Kumar, CEO Razorfish India adds, “In today’s digital world, increasing discovery, generating conversations and driving advocacy is all clichéd and given. What we look for is a curious mind and fire in the belly. And of course clients who have the appetite for it to take their brands to the next level of this matrix.”
