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29 Nov 2024 06:07

Advertising & Marketing

iOS 15 brings new ways to stay connected

Powerful features that help users focus, explore, and do more with on-device intelligence

Apple previews major updates to FaceTime, new Focus features to reduce distraction, enhanced on-device intelligence to discover information, and more ways to explore the world using Maps, Weather, and Wallet

Apple announced iOS 15, a major update with powerful features that enhance the iPhone experience. iOS 15 makes FaceTime calls more natural, introduces SharePlay for shared experiences, helps users focus and be in the moment with new ways to manage notifications, and brings more intelligence to photos and search to quickly access information. Apple Maps unveils beautiful new ways to explore the world, Weather is redesigned with full-screen maps and more graphical displays of data, Wallet adds support for home keys and ID cards, and browsing the internet with Safari is even simpler with a new tab bar design and Tab Groups. iOS 15 also includes new privacy controls in Siri, Mail, and more places across the system to further protect user information.

“For many customers, iPhone has become indispensable, and this year we’ve created even more ways it can enhance our daily lives,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “iOS 15 helps users stay connected while sharing experiences in real time, gives them new tools to help reduce distraction and find focus, uses intelligence to enhance the photos experience, and, with huge upgrades to Maps, brings new ways to explore the world. We can’t wait for customers to experience it.”

More Natural FaceTime Calls and Shared Experiences with SharePlay

FaceTime helps customers easily connect with those who matter most and with iOS 15, conversations with friends and family feel even more natural. With spatial audio, voices in a FaceTime call sound as if they are coming from where the person is positioned on the screen,1 and new microphone modes separate the user’s voice from background noise. Inspired by the stunning portrait photos taken on iPhone, Portrait mode is now available for FaceTime and designed specifically for video calls, so users can blur their background and put themselves in focus.2 While using Group FaceTime, a new grid view enables participants to see more faces at the same time.

Users can now share experiences with SharePlay while connecting with friends on FaceTime, including listening to songs together with Apple Music, watching a TV show or movie in sync, or sharing their screen to view apps together. SharePlay works across iPhone, iPad, and Mac, and with shared playback controls, anyone in a SharePlay session can play, pause, or jump ahead. SharePlay even extends to Apple TV, so users can watch shows or movies on a big screen while connecting over FaceTime, and SharePlay will keep everyone’s playback in sync. Disney+, ESPN+, HBO Max, Hulu, MasterClass, Paramount+, Pluto TV, TikTok, Twitch, and many others are integrating SharePlay into their apps — creating entirely new ways to connect.

FaceTime calls also extend beyond Apple devices with the ability to create a link from iPhone, iPad, or Mac, and share it through Messages, Calendar, Mail, or third-party apps, so anyone can join a FaceTime call from their web browser on Android and Windows devices.3 FaceTime calls on the web remain end-to-end encrypted, so privacy is not compromised.

Tools to Find Focus

iOS 15 delivers powerful tools that help users focus and reduce distraction. Focus is a new feature that filters notifications and apps based on what a user wants to focus on. Customers can set their device to help them be in the moment by creating a custom Focus or selecting a suggested Focus, which uses on-device intelligence to suggest which people and apps are allowed to notify them. Focus suggestions are based on users’ context, like during their work hours or while they’re winding down for bed, and when Focus is set on one Apple device, it automatically applies to their other Apple devices. Users can create Home Screen pages with apps and widgets that apply to moments of focus to only display relevant apps and reduce temptation. When a user’s Focus is blocking incoming notifications, their status is automatically displayed to others in Messages, reflecting that a user is not currently reachable.

New Notifications Experience

Notifications have been redesigned, adding contact photos for people and larger icons for apps that make them even easier to identify. To help reduce distraction, a new notification summary collects non-time-critical notifications for delivery at a more opportune time, such as in the morning and evening. Using on-device intelligence, notifications are arranged by priority, with the most relevant notifications rising to the top, and based on a user’s interactions with apps. Urgent messages will be delivered immediately, so important communications will not end up in the summary, and it’s easy to temporarily mute any app or messaging thread for the next hour or for the day.

On-Device Intelligence Powers Live Text, Advanced Spotlight Search, and More

Live Text uses on-device intelligence to recognize text in a photo and allow users to take action. For example, users can search for and locate the picture of a handwritten family recipe, or capture a phone number from a storefront with the option to place a call. With the power of the Apple Neural Engine, the Camera app can also quickly recognize and copy text in the moment, such as the Wi-Fi password displayed at a local coffee shop. With Visual Look Up, users can learn more about popular art and landmarks around the world, plants and flowers found in nature, breeds of pets, and even find books.

Spotlight now uses intelligence to search photos by location, people, scenes, or objects, and using Live Text, Spotlight can find text and handwriting in photos. Spotlight now offers web image search and all-new rich results for actors, musicians, TV shows, and movies. Enhanced results for contacts show recent conversations, shared photos, and even their location if shared through Find My.

Photos includes the biggest update ever to Memories, with a fresh new look, an interactive interface, and integration with Apple Music, which uses on-device intelligence to personalize song suggestions that bring memories to life.

A Redesigned Browsing Experience with Safari

Safari gets a new design that makes controls easier to reach with one hand and puts content front and center. The new tab bar is compact and lightweight, and floats at the bottom of the screen, so users can easily swipe between tabs. Tab Groups allow users to save tabs and easily access them at any time across iPhone, iPad, or Mac. New features, such as the customizable start page and web extensions on iOS, make Safari even more personal and powerful.

Explore the World with Apple Maps

Apple is committed to building the world’s best map, and iOS 15 takes Maps even further with brand new ways to navigate and explore. Users will experience significantly enhanced details in cities for neighborhoods, commercial districts, elevation, and buildings, new road colors and labels, custom-designed landmarks, and a new night-time mode with a moonlit glow. This is a whole new way of looking at the world through Maps.

Additional Features

Siri adds Announce Notifications on AirPods, the ability for users to share what’s on their screen just by asking, and more.

Shared with You works across the system to find the articles, music, TV shows, photos, and more that are shared in Messages conversations, and conveniently surfaces them in apps like Photos, Safari, Apple News, Music, Podcasts, and the Apple TV app, making it easy to quickly access the information in context.

iCloud+ combines everything users love about iCloud with new premium features, including Hide My Email, expanded HomeKit Secure Video support, and an innovative new internet privacy service, iCloud Private Relay, at no additional cost.9 Current iCloud subscribers will be upgraded to iCloud+ automatically this fall. All iCloud+ plans can be shared with people in the same Family Sharing group, so everyone can enjoy the new features, storage, and elevated experience that comes with the service.

The Health app gets a new sharing tab that lets users share their health data with family, caregivers, or a care team, Trends gives users a way to focus attention on meaningful changes in personal health metrics, and Walking Steadiness is a new metric that empowers people to proactively manage their fall risk.

HomeKit accessory makers can now enable “Hey Siri” in their products, allowing customers to talk to and get responses from Siri on third-party devices. “Hey Siri”-enabled accessories will relay requests through HomePod or HomePod mini and will support features such as Personal Requests, Intercom, timers, and alarms. Starting today, smart home device manufacturers can begin working with Apple to integrate Siri into their accessories.

Find My introduces new capabilities to help locate a device that has been turned off or erased, as well as live-streaming locations for family and friends who choose to share their location. Separation Alerts notify a user if they leave an AirTag, Apple device, or Find My network accessory behind in an unfamiliar location, and the Find My network now supports AirPods Pro and AirPods Max. A new Find My widget offers an at-a-glance view directly from the Home Screen.

Translate adds a new Live Translate feature that makes conversation flow naturally across languages. Systemwide translation allows users to translate text anywhere on iPhone.
The Apple TV app now features a new row titled “For All of You” — showcasing a collection of shows and movies based on the interests of selected people or an entire household — perfect for movie nights.

New iPhone setup makes it more seamless than ever to get started with iPhone. Existing iPhone users can temporarily back up data to iCloud — even without a subscription — to easily transfer their data to a new iPhone. For those moving to iPhone for the first time, an improved “Move to iOS” experience easily transfers photo albums, files, folders, and Accessibility settings, so iPhone feels personal right from the start.

Accessibility across iPhone expands with new features for VoiceOver that enable users to explore even more details about the people, text, table data, and other objects within images. In support of neurodiversity, new background sounds help minimize distractions, and for those who are deaf or hard of hearing, Made for iPhone supports new bidirectional hearing aids. Sound Actions customizes Switch Control to work with mouth sounds, and users can now customize display and text size on an app-by-app basis. Apple is also bringing support for recognizing imported audiograms — charts that show the results of a hearing test — to Headphone Accommodations.

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