Two of India’s favourite ‘Break Partners’ KITKAT and NETFLIX are joining hands to give consumers the ‘Ultimate Break’. KITKAT is known for enabling breaks for its consumers while NETFLIX has been providing best-in-class content to the audience. This synchrony of commitment had led to this iconic partnership offering the “Ultimate Break”.
The “Ultimate Break” campaign features Ayushmann Khurrana in a clutter breaking film. As a part of this campaign, KITKAT has also launched NETFLIX co-branded packs which give consumers a chance to win KITKAT and NETFLIX ‘Ultimate Break’ merchandise.
Commenting on this partnership, Rupali Rattan, Director, Confectionery business, Nestlé India, said, “KITKAT believes that breaks are good for you. Similarly, NETFLIX has also exemplified this belief by providing exceptional content and best in class entertainment to its subscribers. We are thrilled to partner with NETFLIX and believe that together we can provide our consumers with the experience of the ultimate entertainment breaks”.
Further adding to this, Poornima Sharma, Head of Marketing Partnerships, NETFLIX India, said, “At NETFLIX, we are committed to providing best-in-class entertainment, and KITKAT has championed breaks. This partnership makes for a perfect match, giving our viewers the ultimate break by combining their favourite NETFLIX films and series with the delicious taste of KITKAT.”
The digital film has been conceptualized by creative agency Manja and the activation encompasses multiple digital platforms, influencers & in-store activation.