The first jury panel has been named for the WARC Media Awards 2017, a global competition rewarding communications planning which has made a positive impact on business results for brands around the world.
The Best Use of Data category recognises the role of data in an effective communications strategy, examining the insight, strategy and analytics that power effective media investment.
The jury, made up of top agency professionals and senior marketers, and will be chaired by Nicole Kane, Director, Global Media at McDonald’s Corporation, where she oversees global partnerships, accountability, and agency relationships.
Best Use of Data jury:
Nicole Kane, Director, Global Media, McDonald’s Corporation – jury chair
Morag Blazey, Chief Executive Officer – UK, Ebiquity
Youmna Borghol, Head of Data, Choueiri Group
Luke Brown, CEO, co-owner, Affinity
Paula Fernandez, Global Head of Data Tools & Analytics, Kinetic Worldwide
Arun Kumar, Chief Data & Marketing Technology Officer, IPG Mediabrands; Global President, Cadreon
Shubu Mitra, Founder and CEO, Agile Measurement
Sorin Patilinet, Global Center of Expertise for Media, Mars
Nancy Rowe, Digital Strategy and Insight Lead, SapientRazorfish
Mike Solomon, Managing Director, OMD Chicago
Rick Watrall, Chief Analytics Officer, Horizon Media
Commenting on judging the Use of Data category, jury member Luke Brown, CEO and co-owner of Affinity says: “Data is finally making its move from being a gimmicky buzz-word and being commercially applied in more and more interesting ways. I’ll be looking for entries that demonstrate a genuine need to utilise data in unique ways, but importantly that the application makes a genuine and measurable difference to the brand and bottom line.”
The WARC Media Awards are free to enter and papers submitted as effectiveness case studies are welcomed from any territory and communications discipline.
The winners of the Grands Prix and Special Awards across all four categories – Best Use of Data, Effective Use of Tech, Effective Channel Integration and Effective Use of Partnerships & Sponsorships – will share a prize fund of $40,000.
The Special Awards in the Best Use of Data category will be awarded for: Best Real-Time Award, for the best example of a campaign planned in real-time; The Attribution Award, for the best example of a channel attribution model; and the Data-Driven Insight Award, for a campaign where data helped to identify the right audience at scale.
