21 News channels, multiple digital properties and social media to raise voice against the issue
Network18, India’s most diversified media conglomerate today announced the launch of a noteworthy campaign called ‘#IWantToBreathe’. The campaign aims to highlight the problem of air pollution in the national capital, New Delhi by bringing together relevant stakeholders on one platform.
Commenting on the campaign, Shereen Bhan, Managing Editor, CNBC-TV18 said, “We are facing a public health emergency not just in Delhi but in large parts of North India. There is a need for urgent, coordinated action. Our effort is to draw up an action agenda for immediate intervention and long term change. We are engaging with key stakeholders from the Government, bureaucracy, domain experts and citizens to make this a matter of national priority.
The campaign that begins today will see two-weeks of programming across 21 channels of the network in 18 languages, which will focus on the national issue of air quality, not just in New Delhi but in different parts of the country adversely affected by the basic right to breathe.
Avinash Kaul, Managing Director, A+E Networks | TV18 and President – Strategy, Product & Alliances – Network18 said, “The group has been at the forefront of catalyzing change and its strength lies in impactful journalism. If you look at some of our shows, we question the concerned authorities on issues that matter to the general public. So be it ‘Where is my home’ on CNN-News18 which highlighted how project delays affected lakhs of home buyers, or ‘Going Green’ focusing on environmental issues, or shows like ‘Jal hai to kal hai’ and ‘Sadak bani narak’ on News18 India, we have continuously questioned the status quo. ‘I want to breathe’ is another step in that direction.”