New York Festivals AME Greater China Awards has concluded its inaugural year with an outstanding showcase of creative excellence and marketing effectiveness. After a rigorous two-phase judging process, we are proud to announce the campaigns that have set a high standard in the industry, the AME Greater China Awards 2024 winners.
Break-through creative and effective work submitted to this new competition, specifically designed for Greater China, was judged by a 12-person Executive Jury led by Jury President Ida Siow, Senior Strategy Partner, Ogilvy Asia. The 2024 Executive Jury consisting of award-winning industry trailblazers fluent in Chinese included C-suite leaders, strategy innovators, and branding experts.
“All of us at New York Festivals are deeply grateful to the AME Greater China Executive Jury, as well as to the creative agencies and brands that submitted their innovative and effective campaigns. The winning work exemplifies the remarkable impact that strategically and creatively driven campaigns can achieve.”—Gayle Seminara Mandel, VP, Executive Director, New York Festivals AME Awards and AME Greater China Awards
This year’s competition saw an impressive array of entries, with the jury meticulously shortlisting 10 exceptional campaigns. From these, 8 distinguished winners emerged showcasing the best in creativity and effectiveness from Greater China.
The award winners include:
2024 AME Greater China Awards Winners
AME Gold Award
Campaign: Kuaishou Live Again 快手《LIVE AGAIN 重生ID》 (Category: Promotion of Health & Human Services)
Agency: TOPic & Loong
Brand: Kuaishou 快手
AME Silver Award
Campaign: Propose a Day Off for Winter Solstice 建议冬至放一天假 (Category: Socially Conscious Content)
Agency: Shanghai Tian Yu Kong Advertising 上海天与空广告有限公司
Brand: ele.me 饿了么
AME Bronze Award
Campaign: Noodles Forbes 桶泡面让中国涌现了 300 万 “富豪 (Category: Activation and Engagement)
Agency: BlueFocus 蓝色光标
Brand: JinMaiLang – LaMianFan 今麦郎
The Greater China Awards Executive Jury also honored TOPic & Loong’s “Kuaishou ‘Live Again’” for Kuaishou with two Finalist Awards in Corporate Image and Social Media Community Management. Finalist Awards went to PAWPAW for “Meituan & Jia Bing: Enjoy Spring Like I Do” for client Meituan in Influencer Marketing, Banana Balloon for “WheelCheer” for client Tencent Parental Guardian Platform in Social Equality – Diversity, Equity, and Inclusion, and BlueFocus’ “Strange Fun Goods Contest” for DouYin in Avante Garde / Innovative.
Out of the 10 shortlisted entries, two outstanding campaigns retained their shortlisted status: “Meituan & Jia Bing: Enjoy Spring Like I Do” in Branded Content/Entertainment for client Meituan and180 Creative Group “Agriculture Product Deserves an Awesome Write-Up” in Influencer Marketing for client JD.
View the 2024 AME Greater China Awards Winners’ Gallery.
The 2024 AME Greater China Awards were determined through a combination of a comprehensive online review and a thoughtful, deliberate discussion held during a live session in Shanghai, ensuring that only the most innovative and impactful campaigns were recognized. Congratulations to all the winners for their exemplary work in pushing the boundaries of advertising and marketing effectiveness.
The AME Greater China Awards mission is to showcase and celebrate the innovative and effective work emerging from China reinforcing New York Festivals AME Award’s commitment to celebrating excellence and innovation in advertising and marketing effectiveness worldwide.
The results of all the AME Awards Jury sessions are parsed in the AME Report, an annual ranking report that honors outstanding agencies and brands from 30 countries. View the 2023 AME Report. In the spirit of continuous celebration, the 2024 AME Report, an annual two-tiered ranking report, will feature a special supplement dedicated to the top-scoring agencies and brands in Greater China.
To learn more about the AME Greater China Awards visit: HERE. View the 2024 AME Greater China Awards Winners’ Gallery.