Highlighting the ABBY Awards’ global evolution through a strategic alliance with The One Show
An iconic campaign crafted to celebrate innovation, culture, and creativity inspired by Bollywood
The Advertising Club is thrilled to announce the launch of its latest campaign ABBY Awards Powered by One Show 2025. Merging the glamour of Bollywood with the brilliance of advertising, this campaign captures the essence of India’s cultural vibrance while reaffirming the ABBY Awards’ place on the global creative stage.
Inspired by some of Bollywood’s most iconic film dialogues, the campaign’s powerful headlines strike a unique balance between nostalgia and innovation. They serve as a playful yet profound reminder of how storytelling — whether on screen or through a brand — has the power to move hearts and minds. This creative fusion pays homage to India’s rich cinematic heritage while spotlighting the evolving landscape of advertising in the country.
The collaboration with The One Show reinforces the ABBY Awards unwavering commitment to global standards of excellence. Winners at the ABBY Awards are not only celebrated within India but are also elevated to compete and shine on international platforms. This partnership ensures that the evaluation benchmarks are aligned with the world’s most prestigious advertising honors.
Alok Lall, Executive Director, McCann World Group India, said, “The ABBY Awards have always been a symbol of creative distinction. With this campaign, we are amplifying the spirit of innovation by weaving in the cultural fabric of Bollywood — a language every Indian speaks. Our partnership with The One Show takes this vision global, ensuring our winners are recognized not just nationally but worldwide.”
More than just a campaign, this initiative is a celebration of creativity, culture, and the power of ideas. As the ABBY Awards continue to set the gold standard in Indian advertising, this latest effort underscores The Ad Club’s mission to inspire, elevate, and champion the very best in the business — at home and beyond.