Sonu Tyagi, a prominent figure in India’s media and entertainment landscape and the Founder of Approach Entertainment, Go Spiritual, Approach Communications, and Approach Bollywood, has expressed his profound admiration for the World Audio Visual and Entertainment Summit (WAVES) 2025, inaugurated by Prime Minister Shri Narendra Modi on May 1, 2025, at the Jio World Centre in Mumbai. Sonu Tyagi hailed the summit as a transformative milestone for India’s creative economy and praised the Prime Minister’s visionary leadership in positioning India as a global hub for media, entertainment, and digital innovation.
The WAVES Summit 2025, themed “Connecting Creators, Connecting Countries,” has brought together over 10,000 delegates from 90 countries, including industry stalwarts, creators, startups, and policymakers. Sonu Tyagi described the event as a “game-changer” for India’s entertainment industry, emphasizing its potential to elevate the nation’s storytelling heritage to unprecedented global heights. “WAVES 2025 is not just a summit; it is a movement that celebrates India’s creative soul and amplifies its voice on the world stage,” Sonu Tyagi stated. “This platform is a testament to India’s unmatched storytelling legacy and its ability to inspire, unite, and innovate.”
In his keynote address at the summit, Prime Minister Narendra Modi underscored the dawn of India’s “Orange Economy,” driven by the pillars of content, creativity, and culture. He urged creators to “dream big and tell your story” and encouraged investors to “invest not just in platforms, but in people.” Modi highlighted India’s emergence as a global hub for film production, digital content, gaming, fashion, music, and live concerts, emphasizing the economic and cultural significance of the creative sector. He also announced the future launch of the WAVES Awards, poised to become the most prestigious accolade in arts and creativity.
Tyagi commended the Prime Minister’s speech, noting its clarity and inspiration. “Prime Minister Modi’s vision for the media and entertainment industry is both bold and inclusive,” Sonu Tyagi said. “His call to harness India’s billion untold stories and leverage technology to share them with the world resonates deeply with every creator and entrepreneur in this space. The government’s proactive initiatives, such as the Create in India Challenge and the WAVES platform, are empowering young talent and fostering a vibrant ecosystem for innovation.”
As the Founder of Go Spiritual, Sonu Tyagi also appealed for the creation of positive and uplifting films and content that reflect India’s rich cultural and spiritual heritage. “At Go Spiritual, we believe in the power of storytelling to uplift and inspire,” Tyagi said. “I urge creators to focus on content that promotes positivity, unity, and hope, as such narratives have the potential to transform lives and resonate with audiences worldwide. WAVES 2025 provides the perfect platform to champion this vision.”
Tyagi also acknowledged the contributions of industry leaders like Mukesh Ambani, Chairman of Reliance Industries, whose keynote address outlined a roadmap for India’s media and entertainment industry to grow from $28 billion to over $100 billion in the next decade. Ambani’s emphasis on the transformative power of AI and digital technologies, coupled with India’s storytelling prowess, was echoed by Tyagi as a defining moment for the industry. “Mr. Ambani’s vision aligns perfectly with the aspirations of new-age creators and entrepreneurs,” Tyagi remarked. “His belief that India’s entertainment industry is not just soft power but real power is a clarion call for all of us to dream bigger.”
Reflecting on the summit’s impact, Tyagi highlighted the participation of luminaries such as Shah Rukh Khan, Rajinikanth, Deepika Padukone, and Allu Arjun, whose insights underscored the global potential of Indian cinema. Allu Arjun’s statement, “I believe WAVES will be a launching pad for India to lead the world in creative content,” resonated strongly with Tyagi. “Allu Arjun’s words capture the essence of what WAVES represents—a springboard for Indian creativity to conquer global markets,” he added.
As the Founder of Approach Entertainment, a leading celebrity management, film production, advertising & corporate films productions, films marketing, events, and advertising firm, and Approach Bollywood, a premier entertainment news portal, app & newswire, Sonu Tyagi emphasized the role of such initiatives in nurturing talent and fostering collaboration.
Through Go Spiritual, his platform dedicated to spiritual content, and Approach Communications, a full-service PR and integrated communications agency, Tyagi has been a vocal advocate for blending creativity with cultural heritage. “WAVES 2025 aligns with our mission to promote meaningful content and empower creators,” he said. “This summit is a beacon of hope for the industry, and we at Approach Entertainment are committed to supporting its growth.”
Tyagi also praised the Government of India, the Ministry of Information and Broadcasting, and the Federation of Indian Chambers of Commerce and Industry (FICCI) for their collaborative efforts in organizing WAVES 2025. “The government’s commitment to the creative economy, as evidenced by initiatives like the MSDE Skill India Mission and Start Up India, is laying a strong foundation for India’s global leadership in entertainment,” he noted.
In conclusion, Sonu Tyagi expressed optimism about the future of India’s media and entertainment industry, stating, “With the visionary leadership of Prime Minister Modi, the support of industry giants, and the passion of our creators, India is poised to lead the global entertainment revolution. WAVES 2025 is just the beginning, and we are excited to be part of this historic journey.”
Approach Entertainment is an award-winning, full-service company renowned for its expertise in Celebrity Management, Film Production, Advertising & Corporate Film Production, Film Marketing, Events, and Entertainment Marketing with operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Dehradun, Hyderabad, Kolkata, and Ahmedabad.
In addition to its core services, the company also operates a PR & Integrated Marketing Communications Agency under Approach Communications and manages a dedicated Bollywood Newswire through Approach Bollywood.
The group’s steadfast dedication to excellence has earned it several distinguished awards, including The Biz India 2010 Award from the World Confederation of Business, the Service Excellence Award from the Worldwide Marketing Organization, the PR Agency of the Year Award, and the Yuva Ratn Award.
In addition to its business ventures, the Group also operates Go Spiritual, a charitable spiritual organization dedicated to promoting philanthropy, spiritual awareness, mental health, spiritual tourism, organic living, wellness, publications, and spiritual events. As part of its mission, Go Spiritual publishes a digital magazine of the same name, serving as a platform to inspire and inform individuals about holistic living and spiritual growth.