Best of Show and Best of Disciplines to be announced tomorrow during Creative Week 2025 in New York.
Six agencies in India were awarded 10 prestigious Pencils — two Silver and eight Bronze — in The One Show 2025.
Announcement of Pencil and Merit winners by The One Club for Creativity was made in advance of tomorrow night’s conclusion of Creative Week 2025 at The One Show 2025 gala awards ceremony in New York, where Best of Show, Best of Discipline, special awards, and “of the Year” honors will be unveiled.
The list of The One Show 2025 Pencil winners for India is as follows.
Silver
Dentsu Creative Gurugram with Dentsu Creative Lisbon, Morphedo Technologies Noida and Useful Garbage Creations Mumbai “Motorola Deep Connect” for Motorola in Creative Use of Technology, Experiential – In-person
McCann Worldgroup India Gurugram “Fit My Feet: for Buckaroo Footwear in IP & Product Design, Products for Good
Bronze
Dentsu Creative Gurugram with Dentsu Creative Lisbon, Morphedo Technologies Noida and Useful Garbage Creations Mumbai “Motorola Deep Connect” for Motorola in Interactive, Online & Mobile, Physical Product & Mobile Integration
Havas Creative India Mumbai with Bennett Coleman Mumbai, Mr Pink Music São Paulo and Galloping Horse Production Mumbai “Ink Of Democracy” for The Times Of India in Direct Marketing, Print
Havas Creative India Mumbai with Bennett Coleman Mumbai, Mr Pink Music São Paulo and Galloping Horse Production Mumbai “Ink Of Democracy” for The Times Of India in Print & Promotional, Newspaper – Single
Havas Creative India Mumbai with Bennett Coleman Mumbai, Mr Pink Music São Paulo and Galloping Horse Production Mumbai “Ink Of Democracy” for The Times Of India in Print & Promotional, Print & Promotional for Good
Leo India Mumbai “Turf Finder” for Gatorade in Out of Home, Brand Installations
McCann Worldgroup India Gurugram “Fit My Feet: for Buckaroo Footwear in Health & Wellness, Products
Ogilvy Bengaluru “Eye Test Menua” for Titan Eye + in Out of Home, Innovation – New Ideas in Out of Home
Ogilvy Mumbai “Handwash Legend” for Savlon in Health & Wellness, Social Media
McCann Worldgroup India Gurugram received five Merits, Leo India Mumbai has four, Ogilvy Mumbai and Dentsu Creative Gurugram have three each, Havas Creative India Mumbai has two, and DDB Mudra Group Mumbai, Early Man Film Mumbai, and Ogilvy Bengaluru won one Merit each.
A showcase of all One Show 2025 Pencil and Merit winners can be viewed here, and a dynamic online list of the winners can be viewed here.
Globally, FCB New York topped the world with 35 Gold Pencils, including 28 for “Spreadbeats” on behalf of Spotify. “Spreadbeats” was The One Show 2025’s most awarded entry, winning 28 Gold Pencils, 10 Silver, five Bronze, and 10 Merits.
A total of 19,860 pieces from 62 countries were entered into The One Show 2025. This year’s esteemed One Show global jury awarded agencies, studios, brands, production companies, and designers in 55 countries with 156 Gold Pencils, 197 Silvers, 270 Bronze, and 1,027 Merits.
This year’s One Show awards ceremony will be hosted by comedian and actor Leslie Jones, a three-time Primetime Emmy Award nominee known for her standup, film work, and time as a cast member and writer on “Saturday Night Live”.
The One Show 2025 Global Creative Rankings will be announced on May 19, 2025.
Now in its 16th year, Creative Week is a premier annual gathering for the advertising and design industries to come together and celebrate the creative excellence showcased in four of the club’s leading global awards shows, and discuss the latest creative trends and issues.
In addition to The One Show 2025 awards ceremony, Creative Week 2025 included the Young Ones Student Awards ceremony, Type Directors Club TDC71 Best of Discipline winners and exhibition, ADC 104th Annual Awards ceremony, exclusive Executive AI Creative Summit, and the first-ever Creative Week AI Creative Challenge.
Please visit Creative Week 2025 for more information and tickets.
The One Club for Creativity – home of The One Show, ADC Annual Awards, Art Directors Club of Europe (ADCE) awards, ONE Asia Creative Awards, Type Directors Club and competition, TDC Ascenders, Young Guns, Young Ones Student Awards, Next Creative Leaders, ONE School, ONE Creator Lab, Where Are All The Black People conference and career fair, Portfolio Night, Creative Week, and more – is the world’s foremost non-profit organization whose mission is to support and celebrate the success of the global creative community. Revenue generated from entries to its global awards shows goes back into the industry to fund programming under the organization’s four pillars: Education, Inclusion & Diversity, Gender Equality, and Creative Development.