Celebrating the occasion of Ganesh Chaturthi in full fanfare, Red FM initiates ‘Bappa Ko Promise’ campaign.
The campaign is all about making a promise to Ganapati, to do visarjans only in artificial tanks (artificial water bodies created by municipal authorities); so that natural water bodies are preserved.
One winner will be picked for each immersion day namely the 2nd, 5th, 7th and 11th days of Ganpati, team Red FM will go to a select winners’ house in every market, and manage his/ her Ganapati’s visarjan in an artificial tank. The on-ground activity comprises an awareness drive in RWAs (housing societies) which will have a presentation and street play (nukkad natak) – promoting visarjans in artificial tanks.
Commenting on the campaign, 93.5 RED FM COO, Nisha Narayanan said, “Ganesh Chaturthi is a festival of significant importance for our listeners in Mumbai and we wanted to make it really memorable for them.”
Over 6000 idols commissioned every year to Mumbai, the job of cleaning the remnants of the Visarjan can be quite tough job. Ganpati Visarjan had got a lot of after effects the entire stretch of the beach exhibits half broken bodies of idol all piled up around the beach, as groups of young men drag the other lot from the sea of filthy brown water waves carrying polythene, thermocol and paint crashes by. The aim of this initiative by RED FM is to bring awareness for the masses to keep the city clean and to work towards bringing back the ecological stability of the city.