Times Internet, which owns Cricbuzz.com, has become an exclusive licensee for Digital Video Clip Rights for United States and Canada for all ICC events scheduled to take place between 2016 and 2019, including the ICC World Twenty20 which begins in March in India.
The deal gives Times Internet exclusive rights to deliver to its audience a comprehensive video package that includes video clips of pre-match, in-match and post-match coverage.
In the first agreement of this nature the ICC is providing in-match video clips to digital licensees and Times Internet will have exclusive access to six minutes’ video clips from every hour of match coverage starting with the first ball and ending with the winning moment.
As the exclusive video clips licensee for these two North American markets, Times Internet will also get access to key moments from all matches in the ICC archive.
Times Internet plans to place Cricbuzz.com, a site that drives over 60 million unique visitors worldwide across all platforms, centre stage of their coverage using the exclusive ICC video clips license for North America. Times Internet Limited’s newly acquired digital clips rights in the United States and Canada will supplement Cricbuzz.com’s existing live coverage in the form of text, scorecard and infographics across its digital platforms.
“North America has traditionally been our largest audience base outside of India and we are thrilled to be able to offer an enhanced experience of the ICC events to cricket fans across that region with near-live in-match clips. We are excited to partner with the ICC to grow the sport in the region through our coverage of the premier competitions in the sport of cricket.” said Satyan Gajwani, CEO, Times Internet.
The four-year deal includes seven ICC events starting with the ICC World Twenty20 2016. The other events included in the package are ICC Champions Trophy 2017, ICC Women’s World Cup 2017, ICC U19 Cricket World Cup 2018, ICC Cricket World Cup Qualifier 2018, ICC Women’s World Twenty20 2018 and ICC Cricket World Cup 2019.