Unmatched Audience Engagement Across TV9 Digital Channels During the Election Season
Synopsis: As India counts its votes tomorrow, the verdict on the most popular digital news channels is out. TV9 Digital has emerged as the big winner, trumping competition by a distance. TV9 Network’s strategic content and editorial edge provide brands with unparalleled advertising opportunities to engage with viewers across India with the new digital news leader, creating a win-win situation for the viewer and clients alike. TV9 Digital has onboarded over 75 brands for Counting Day live programming.
TV9 Digital, proudly announces an impressive 25-30% growth on their No. 1 websites tv9telugu.com and tv9kannada.com, now engaging with approximately 100 million unique users, (Source: Comscore). This success is a result of an aggressive election content plan, which was created to draw significant value for partnering brands, that included the introduction of Elexi, a chatbot designed exclusively for the Lok Sabha elections. Elexi provides real-time election results and vote margin details, ensuring up-to-the-minute accuracy and engagement. One can also find information from the 2014 and 2019 elections.
Another groundbreaking initiative is the Web-Based Interactive Map, tailored for broadcast channels. This touch-screen interactive map offers comprehensive election details and insightful talking points for anchors during live counting. Key features include state-wise maps, party status filtering, constituency categories, and regional breakdowns, enhancing the election coverage experience.
These strategic initiatives have substantially boosted the network’s digital footprint, attracted a larger, more engaged audience and offered unparalleled advertising opportunities for brands across various industries and sectors. Some of the leading brands that have partnered with TV9 Network’s general election coverage include VGuard, Sensodyne, Vimal Elaichi, Ultratech, Macho Hint and Saptgiri NPS University, and many more.
Among the network’s regional offerings, TV9 Kannada and TV9 Telugu have retained their leadership position with a 33% and 25% growth respectively according to Comscore.
TV9 Marathi has witnessed a significant growth of 20%, and TV9 Bangla has experienced growth of 17.2%. A multilingual approach has ensured that TV9 Network caters to a diverse audience, providing brands with the unique opportunity to reach and engage with viewers across regional and linguistic lines.
“At TV9 Digital, we are committed to driving growth and engagement across platforms. Our high-quality news and innovative content during this election season have caught the attention of millions of users. Some of our unique initiatives such as Elexi—a chatbot designed exclusively for the Lok Sabha elections, web-based interactive maps, multilingual election data pages, the deployment of vans across Hindi-speaking markets to collect ground reports have been important growth locomotives. No wonder, we have been able to onboard some leading brands to partner with us this election season,” said Raktim Das, Chief Growth Officer, TV9 Network.
Brands are increasingly finding that they can reach out to a diverse audience using the TV9 Digital advantage. Whether it’s through TV9 Bharatvarsh’s Hindi dominance or the regional strength of TV9 Telugu, Kannada, Marathi, Gujarati, and Bangla, TV9 Network provides unparalleled reach and viewer trust.
TV9’s Multilingual Election Data Pages boast 543 constituency-based pages available in multiple languages. These pages offer extensive candidate coverage, including key candidate highlights, detailed candidate profiling, videos, and ground coverage, catering to a diverse audience.
In the last phase of the Lok Sabha election season, TV9 Digital has onboarded brands like LG Water Purifier, Emami Navratan, Honda Motorcycle & Scooter, GSK, Catch Masale, Daawat Basmati Rice, Mantra Masale, Supreme Industries, Emami Healthy & Tasty, Sharda University, Lux Cozi, Link Locks, NBC Bearings, Pataka Tea, Sparsh CCTV, PC Chandra Jewellers, Amul Macho, Pratinha Biotech, Bharathi Cements, ITC Mangal Deep, Rupa, Adani Wilmar, Sapthagiri NPS University, Simpolo, Mankind Pharma, Shree TMT, Goldiee Masale, Nuvoco Cement, Bhutan Tuff Plywood, R-Pure Masale, Shyam Steel, Dr Padmaja Hospital, Nilgiri, Sangeetha Mobiles, Deltas, Chandigarh University and Samriddhi Automation, to name a few.
In addition to these tech-driven initiatives, TV9 Digital deployed vans across Hindi-speaking markets to collect ground reports and conduct interviews with candidates and voters. Their live blogging page provides real-time updates from all constituencies, keeping users engaged with the latest information from their key areas. This comprehensive suite of tools and coverage ensures robust and engaging election reporting, thus putting TV9 Digital in the pole position.