DETIK partnership puts Dugout top of the football video league in APAC
Digital media company Dugout signs deal with DETIK, and becomes leading premium football content provider in the region
Global digital media company, Dugout, has announced a partnership with Trans Media-owned digital news giant, DETIK, to supply premium football video content in Indonesia. The deal elevates Dugout to become the leading supplier of premium football content to publishers in Asia-Pacific.
The collaboration adds DETIK to Dugout’s existing premium publisher portfolio in the region. This also includes partnerships with True in Thailand, PP Sports in China, Japan Times in Japan, Rappler in The Philippines, Media Prima in Malaysia, Sportsmate in Australia, The Hindu in India, and Docbao in Vietnam.
The addition of DETIK will further augment Dugout’s premium publisher network and offer advertisers brand-safe environments at scale across APAC. Dugout already partners with Unilever, P&G, Standard Charter, AIA and Diageo, with activations across the region.
DETIK is a premium news provider that consistently ranks in the top 10 most visited websites in Indonesia and is read by 8.5 million football fans.
Dugout is co-owned by some of the world’s largest clubs, including A.C. Milan, Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid. It distributes more than 4,500 brand-safe, professional videos a month from more than 100 top football clubs, federations and leagues, which achieved more than 1.89 billion views in the first half of 2020 across Dugout.com and its network of 110 publishers globally.
James Peel, VP Asia Pacific at Dugout said of the partnership: “We’re thrilled to announce this partnership with such a prominent news provider in the region and a reliable staple for Indonesia’s football fans looking for news and entertainment. “The partnership is a defining step for our regional expansion and an opportunity for audiences to benefit from Dugout’s unique and original short and long form video content and now Live broadcast.”
Alfito Deannova, Content Director at DETIK commented: “We were impressed by Dugout’s regional expertise and dedication to creating content tailored to the interests of our readership, and in particular the preferences of our significant football fan-base. “We’re confident with Dugout’s support we can improve the quality of experience for our audiences and boost engagement levels for partner brands.”