The heart- throb of Gujarati entertainment Malhar Thakar today launched the new content line-up ShemarooMe Gujarati.
ShemarooMe, the video streaming app of Shemaroo Entertainment has become the one of the fastest growing OTT players to offer new content every week. The brand has already been an intrinsic part of Gujarati entertainment and has been entertaining the Gujarati audiences for over 15 years now. ShemarooMe Gujarati with this big announcement embarks on a journey of making every Gujarati fall in love with Gujarati Entertainment once again.
ShemarooMe Gujarati will be launching its first direct to digital Gujarati film ‘Swagatam’ before its theatrical release. The film will see superstars of Gujarati cinema Malhar Thakar and Katha Patel in the lead roles. The recent popular hit film ‘Chashni’ will also be released on the platform along with many more superhit movies.
Along with an exclusive original film release, ShemarooMe Gujarati will launch an exciting lineup of web series like ‘A story of Game & Counter – Game – Kshadyantra’, Puri Paani and Vaat Vaat Ma to name a few. The family drama web series ‘Kshadyantra’ has Apra Mehta, Rohini Hattangadi, Vandana Pathak, Shrenu Parikh, Vishal Shah, Deepak Gheewala, Parikshit Tamalia, Anurag Prapanna and many other superstars. This star-studded political thriller will leave the audiences asking for more. Another romantic web series ‘Puri Paani’ starring Jinal Belani and Bhoumik Sampat is a rom-com with an interesting plot that thickens towards the end. The platform will also showcase another interesting web series ‘Vaat Vaat Ma’ featuring Malhar Thakar & Pooja Joshi opposite each other.
Shemaroo is already well entrenched in the hearts of Gujarati entertainment lovers and has pioneered the concept of bringing Plays to the small screen. Now ShemarooMe Gujarati will will expand this, with the release of new plays like ‘Vahu Vat No Katko’, ‘Bairaono Bahubali’, ‘Joke Samrat, ‘Sundar Be Baidiwalo’ and many more exclusively on the platform. These plays have the biggest Gujarati artists like Sanjay Goradia, Rajiv Mehta, Pratima Tee, Anuraag Prapanna, Dilip Darbaar, Arvind Vekharia and more.
Gujarati audience across the world will be thrilled to watch megastars of Gujarati entertainment in 500 plus titles, new Gujarati films, Original Web series and plays of ShemarooMe Gujarati, like Sidhharth Randeriya, Sarita Joshi, Sanjay Goradia, Apara Mehta, Rupa Divetiya, Malhar Thakar, Divyang Thakkar, Yash Soni, Deeksha Joshi and more on the platform.
Mr. Hiren Gada, CEO, Shemaroo Entertainment Ltd., commented, “We are thrilled to announce our expansion in the Gujarat market and offer a plethora of engaging content to our audiences. With this new offering, we aim to make every Gujarati fall in love with Gujarati entertainment again. As we embark on this new journey, we are excited to have Malhar join us to take Gujarati entertainment a notch higher and we are confident we will be able to entertain audiences with a promise of new content every week. We are happy to celebrate the love of Gujarati content with every Gujarati family across the globe.”
Gujarati film Superstar Malhar Thakar said, “I am excited to be a part of ShemarooMe family. ShemarooMe Gujarati video streaming app is one stop destination for Gujarati entertainment. It’s like a Gujarati dish, Thali full of variety of content which audience love to enjoy. I am elated and super excited to release my movie ‘Swagatam’ on ShemarooMe Gujarati. I would like to congratulate the entire Shemaroo team for their great work and I am sure ShemarooMe Gujarati will remain a leader in Gujarati Entertainment space.”
