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23 Dec 2024 09:06

OTT & Streaming Podcast

This T20 season, HT Smartcast launches its first video podcast – Cricbaazi

HT Smartcast is India’s youngest and fastest-growing podcast platform with a diverse catalogue of over 120 shows. It encompasses specially curated podcasts across Hindustan Times (HT) Media’s businesses such as Mint, Hindustan Times, Livehindustan, Fever FM, Radio Nasha, Radio One and Healthshots.

The podcasts on HT Smartcast cover 40+ genres including politics, news, entertainment, mythology, sports, lifestyle and more, and have brought in over 6 million listeners to date.

With all the cricket madness surrounding Indian T20 League, HT Smartcast recently launched Cricbaazi, a first-of-its-kind video podcast on YouTube that captures all the exciting action both on and off the field. Hosted by RJ Rahul Makin and debut podcasters Shikhar Varshney, Syed Saqib Byhaqi , this podcast features energetic discussions and light-hearted chit-chat about the latest matches.

RJ Rahul Makin says, “Aimed at bringing listeners closer to the games, teams and athletes they love, Cricbaazi dives deeper than commentators can go on TV.” His co-host Shikhar Varshney, a newcomer to the world of podcasts adds, “Being a cricket fanatic since my childhood and an ardent fan of trending humour on social media, being a part of Cricbaazi’s team feels surreal. We cover cricket through all the major areas of interest of today’s youth- memes, tarot predictions and much more.”

Released pre-match, Cricbaazi keeps the audience hooked on the teams’ successes and failures as they unfold. Rahul and Shikhar will also discuss the players and teams to look out for and review matches. The show invites cricket fans to present their opinions and a contest named Cricbaazi ka Baazigar is held where viewers get a chance to answer questions and win exciting prizes.

Podcasts produced by HT Smartcast are enjoyed in cities like Bengaluru, Delhi, Mumbai, Lucknow, Indore, Hyderabad, Kolkata, Chennai and many more. They also have a global listenership in Australia, Canada, Germany, UAE, US, UK and many other countries.

All HT Smartcast productions are easily accessible on major streaming platforms such as Apple Podcasts, Youtube, Spotify, JioSaavn, Gaana, Kuku FM, Pratilipi FM, Hubhopper and more. You can also find the complete catalogue on the HT Smartcast Official Website.

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