Sonal Kabi has joined Amazon Prime Video as Director and Head of Marketing. This is Kabi’s second stint at the company.Sonal shared the news on her LinkedIn profile.
On her LinkedIn post, Sonal shared, “My one year at Netflix was nothing short of incredible, leading campaigns for The Railway Men, Chamkila, Heeramandi and The Great Indian Kapil Show, among others. Fortunate to have met strong leaders with very large hearts and stellar business acumen. Monika Shergill, Srivats TS – this journey was a joyride and thank you for being amazing. Saying bye to my very talented team was tough; I still miss them dearly.”
“I recently joined Amazon again. A lot of folks have asked me what it’s like and I’m no expert – but in my assessment, Netflix is like the Olympics of the streaming world and Amazon is akin to the World Cup – it depends on what stage of your career you are at and what skills you want to build. At both places, it was the people I worked with who mattered the most and made all the difference,” Sonal added.
“The last 5 weeks at Prime Video & Amazon MGM Studios have been remarkable, especially witnessing the love for Mirzapur. Excited for the future, where we aim to create countless inspiring and captivating stories for India and the global audience. In my new role as the Chief Marketing Officer at Amazon Prime Video India, my vision is to blend the goodness of both organisations and foster innovative thinking – it’s always Day 1,” she concluded.
Kabhi has also worked with Shuttl, McDonald’s, Leo Burnett ,Star TV Network, and Lowe and Partners Worldwide. She is an alumnus of Xavier Institute of Management (XIM Bhubaneswar) and Modern High School, Kolkata.